Effective Use of Video KatieJo Kuhens, Wartburg College Jim Naprstek, Loras College Ted Schultz, Grinnell College

Webcasting Wartburg: Knight Vision Student-run full TV broadcast in HD (multi cameras, on-air talent, graphics, audio, replay) Partnership between Athletics/SID office and Department of Journalism & Communication Started in Aug 2013 due to donation for new videoboard at football stadium Stream live events: athletics, chapel services, graduation, news, other college events. Athletics is the largest draw Weekly production meeting (special ceremonies, halftime contests, promo spots we have to get into the rundown, etc.) Wartburg Knight Vision

Webcasting Duhawk Broadcast Network Stretch Internet + Wirecast 6 Instant Replay Beginning to bridge gap between Athletic Communications and LCTV Switched to HD in 2014 … Provide SD and HD quality streams for all games Opportunity for students to gain broadcasting/production experience

Highlight Videos Game highlights: 1-3 minutes in length Use announcer sound (takes less time than voicing over, unless you’d prefer that) Football: Wartburg NCAA win over St. Thomas Football: Wartburg NCAA win over St. Thomas Baseball: Wartburg IIAC win over Central Baseball: Wartburg IIAC win over Central

Feature Videos Usually longer in length Incorporates more visuals (interviews, highlights, sideline footage, etc.) More pre-planning Coach Keller feature: A Successful Man DefinedA Successful Man Defined Feature on Grinnell College basketball player Jack Taylor: Following 109-point performanceFollowing 109-point performance

Video Interviews Wartburg: Weekly coaches interviews (takes 7-10 minutes per coach) Talk about previous game/competition; upcoming meet/game/match; any special streaks/notes/occasions (reunions of conference championship team, etc.) We started doing these in Jan Weekly Video Interview: Track & Field, Indoor Nationals PreviewTrack & Field, Indoor Nationals Preview

Video Interviews Grinnell student-athlete interviews (takes 3-7 minutes per athlete) Have proved to be very popular with many views. Since our college attracts many national and international athletes, a good portion of parents and families have difficulty making it to see these athletes compete. This is a great means of giving these family members a chance to see these athletes. Great way to promote our college, especially when asking student-athletes such questions as “Why did you choose Grinnell College?” Very simple and quick to do … just do the interview and put it on YouTube. Interview with National Track and Field qualifier Christine Ajinjeru, who hails from Uganda:How Christine wound up at Grinnell (5:20 mark)How Christine wound up at Grinnell (5:20 mark)

Video Interviews Postgame Press Conference Division I Feel Incorporate Local Media Fans, Friends, Family Men's Basketball vs. Central we0 we0 Women's Basketball vs. Central Qc Qc

Using Video on Social Media & Website POPE: Produce Once Post Everywhere WB: Embed in stories (highlights, coaches interviews) WB: tweet out/post through Knight Vision account, tag specific team, watch the engagement grow Video corner on website Created playlists to link on each team page Game story from football NCAA win over St. John’s Game story from football NCAA win over St. John’s

Using Video to Enhance Social Media Presence

Stats/Figures Wartburg in : Knight Vision: 30,520 unique views (up from 8,763 from ‘13-14) 56,125 sessions (up from 14,647 sessions in ‘13-14) YouTube: 40,000 views on channel this past year (up from 7,700 in ‘13-14 and 10,500 in ‘12-13)

Stats/Figures Loras in : Duhawk Broadcast Network 33,000 Sessions 47% New / 53% Returning YouTube 37, 180 views

Stats/Figures Grinnell in : Webcasts 16,053 unique views YouTube average of 150 views/video