Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R Hetzel,Chair Doctors Health SA HOHP Conference Auckland, Nov 2011
Home
from Adelaide……..
….to Outback
and home…
Flock management
Self- everything…
The Impairment Progression well unwell impaired
The structure
A marketing approach The Value Proposition Primary research Secondary research Needs analysis The 7 Ps
Value proposition Healthy doctors are good for society and doctors will be healthier if they have their own doctor!
Primary research REGISTERED DOCTORS IN SA7000 NO GP40% DEDICATED DR. HEALTH CLINIC48-72 % CHECK-UPSPOSITIVE BARRIERSMULTIPLE SELF-RxPOPULAR WEBSITEPOPULAR
Secondary research DR-DR CONSULTNOT PATIENT-CENTRED MEDICAL CULTUREDETERS SELF-REPORTING MANDATORY REPORTINGFEAR OF DE-REGISTRATION SELF-RXACUTE AND CHRONIC ILLNESS RECOGNITION OF ILLNESSPOOR OH&S RISKSDRUGS IN WORKPLACE HEALTH CARE AS A PATIENTPOORER OUTCOMES
Needs analysis UNIVERSALSPECIFIC CHECK-UPS GP s DIT AH ACCESS STRESS ADVICE PRIVACY WAYS TO ASSIST UNWELL COLLEAGUES FEMALE EMBARRASSMENT CONFIDENTIAL SERVICE CHOICE OF WAYS TO SEEK HELP < 40 AH CLINIC PATIENT-CENTRED CONSULTS EMPATHY RURAL ACCESS TO CHECK-UPS PHONE ADVICE
The 7 Ps
Product Price Place Promotion People Premises Processes
Start with the patient in mind…
Offer a choice of pathways….
..to connect to a GP and formal care networks
..who are trained in doctors’ health…
Actively target and recall..
..and promote service to profession.
The 7 Ps Product Price Place Promotion People Premises Processes
The right People..
Premises
Processes ( ‘P’ no 7) IT Appointments Billing Accreditation
Risk
Pathways and Partnerships ( ‘P’ no 8 and 9!!) PATHWAYS towards formal heath care = Simple and clear PARTNERSHIPS = key rural and urban stakeholders
Doctors Health SA
Corporate approach…. flock management
In conclusion….