Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R Hetzel,Chair Doctors Health SA HOHP Conference Auckland, Nov.

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Presentation transcript:

Building a new doctors’ health program in South Australia Dr R Sexton, Medical Director Dr R Hetzel,Chair Doctors Health SA HOHP Conference Auckland, Nov 2011

Home

from Adelaide……..

….to Outback

and home…

Flock management

Self- everything…

The Impairment Progression well unwell impaired

The structure

A marketing approach The Value Proposition Primary research Secondary research Needs analysis The 7 Ps

Value proposition Healthy doctors are good for society and doctors will be healthier if they have their own doctor!

Primary research REGISTERED DOCTORS IN SA7000 NO GP40% DEDICATED DR. HEALTH CLINIC48-72 % CHECK-UPSPOSITIVE BARRIERSMULTIPLE SELF-RxPOPULAR WEBSITEPOPULAR

Secondary research DR-DR CONSULTNOT PATIENT-CENTRED MEDICAL CULTUREDETERS SELF-REPORTING MANDATORY REPORTINGFEAR OF DE-REGISTRATION SELF-RXACUTE AND CHRONIC ILLNESS RECOGNITION OF ILLNESSPOOR OH&S RISKSDRUGS IN WORKPLACE HEALTH CARE AS A PATIENTPOORER OUTCOMES

Needs analysis UNIVERSALSPECIFIC CHECK-UPS GP s DIT AH ACCESS STRESS ADVICE PRIVACY WAYS TO ASSIST UNWELL COLLEAGUES FEMALE EMBARRASSMENT CONFIDENTIAL SERVICE CHOICE OF WAYS TO SEEK HELP < 40 AH CLINIC PATIENT-CENTRED CONSULTS EMPATHY RURAL ACCESS TO CHECK-UPS PHONE ADVICE

The 7 Ps

Product Price Place Promotion People Premises Processes

Start with the patient in mind…

Offer a choice of pathways….

..to connect to a GP and formal care networks

..who are trained in doctors’ health…

Actively target and recall..

..and promote service to profession.

The 7 Ps Product Price Place Promotion People Premises Processes

The right People..

Premises

Processes ( ‘P’ no 7) IT Appointments Billing Accreditation

Risk

Pathways and Partnerships ( ‘P’ no 8 and 9!!) PATHWAYS towards formal heath care = Simple and clear PARTNERSHIPS = key rural and urban stakeholders

Doctors Health SA

Corporate approach…. flock management

In conclusion….