Multicasting – Deal or No Deal? Friday, January 15, 2010

Multicasting – Deal or No Deal? Cyndy Robbins Director of Programming Vegas PBS Jim Wiener Director of Broadcast Services CET/ThinkTV Ron Bachman Director of Programming WGBH

Multicasting – Deal ETAC SURVEY REPORT PBS Enterprise Technology Advisory Committee October 1, 2009 This report summarizes a major update to the station facilities database. The PBS Enterprise Technology Advisory Committee and PBS staff conducted a survey in the summer of All 176 PBS and non-PBS PTV stations responded - a participation of 100%!

Multicasting – Deal HD Services DaypartStations% All of the Broadcast Day12873% Part of the Broadcast Day2212% No HD Broadcast2615% Grand Total176100% Number of SD ServicesStations% 085% 12414% 27744% 34224% 41810% 574% Grand Total176100% ETAC SURVEY REPORT October 1, 2009

Multicasting – Deal HD Content HD Content TypeStation% Primary HD Schedule7442% Upconvert of SD Master Control plus HD NPS4425% HD01 or HD02 Packaged Feed2313% Other85% No HD Broadcast2615% Grand Total176100% ETAC SURVEY REPORT October 1, 2009

Multicasting – Deal SD Content SD Content TypeStations% Create – Packaged Feed9554% Other8448% Primary Schedule7543% PBS World – Packaged Feed3520% V-me – Packaged Feed3319% Local/Gov.Programming2414% Kids Service – Locally Programmed2313% Worldview – Packaged Feed137% ETAC SURVEY REPORT October 1, 2009

Multicasting – Deal SD Content SD Content TypeStations% Formal Education106% Public Affairs – Locally Programmed95% Time-shift of Primary74% How-To – Locally Programmed63% HD01 or HD02 Downconvert53% International – Locally Programmed42% DVD11%

8 Programming in Digital Era David J. LeRoy Chad Davis With commentary from Craig Reed Multicasting in a 4 Screen World PTPAMay 2009

What Kind of Digital Channels Do You Want? TRAC Field Surveys IdahoUtahDC 2 nd Variety 41%48%41% Drama Comedy 23%24%28% High Def Only 20%13%20% Many Std Def Chns 11%15%11% PTPAMay 2009

Craig Reed, TRAC Media Services Fall PTPA Meeting, November 2009 Who Needs Ratings – You…

Two Steps (Least Objectionable Program – Klein) Viewers first decide to watch TV Then identify most appealing program Viewers check a list of channels (16 per home) When viewing drops… Unlikely that 2nd channel is only appealing choice Likely that competitors offer more appealing choices 2 nd channel takes most viewers from competitors Most Appealing Choice Theory … November 2009

Milwaukee Prime Daypart Distribution Why kids was invented… November 2009

Summary Multicast audiences small but expected to grow No signs of unintended cannibalization Top Shows History and Travel popping Cooking on the list M-F Daytime has real estate but no viewers Strips? Viewers showing up on weekends and evenings Differentiation/different positioning is happening November 2009

Multicasting – No Deal Carriage NCTA ACA SHVERA ect Cost vs. Benefit Spectrum Reform

Multicasting – No Deal KTXT Lubbock, TX WITF Harrisburg, PA WPBA Atlanta, GA

Multicasting – No Deal Stuart Benjamin Blair Levin Spectrum Reformers

Multicasting – What’s Your Deal? Cyndy Robbins Director of Programming Vegas PBS Jim Wiener Director of Broadcast Services CET/ThinkTV Ron Bachman Director of Programming WGBH

Multicasting: Deal or No Deal? January 15, 2010

A Family of Channels The Vegas PBS Family Includes: Vegas PBS Channel 10.1, Cable, Satellite Vegas PBS Create 10.2, Cable Vegas PBS V-me 10.3, Cable, Satellite Vegas PBS Rewind (Cable only) Vegas PBS Jackpot! (Cable only) Vegas PBS Worldview, Cable, Satellite Vegas PBS Sprout, Cable, Satellite And Six EBS Channels for Classroom Use

Primary Channel Featuring: Antiques Roadshow, American Experience, NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature, Sesame Street and Martha Speaks Vegas PBS Channel 10.1

Vegas PBS Create How-To Channel Featuring: Hometime, Knit & Crochet Today, The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday Table, Caprial & John and Christina Cooks

Vegas PBS V-me Spanish Language Channel Featuring: Paginas del New York Times, LazyTown, Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race, Cronicas, Naturaleza, Motorweek and Trans World Sport

Vegas PBS Rewind Educational Channel of Encore Broadcasts Featuring: GED Connection, Workplace Essential Skills, Charlie Rose, Antiques Roadshow, Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly

Vegas PBS Jackpot! Educational Channel of Themed Programming Featuring: Homework Hotline, Worldfocus, Biz Kid$, French I, Green Matters, Connect with English, Healthy Minds and Great Performances

Vegas PBS Worldview International News Channel Featuring: France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India, People and Politics and NHK Newsline

Vegas PBS Sprout Preschool Channel Featuring: Bob the Builder, Sesame Street, Zoboomafoo, Barney & Friends and The Goodnight Show

Multicasting Philosophy Content is King. We have the content. Our audiences have diverse interests. Multicasting allows us to better serve our local audiences. If we don’t do it, others will – but not with the quality content we have in our libraries.

Challenges of Multicasting Rights Management Server Space and Maintenance Promotion Tracking the Viewers

Rewards of Multicasting Using Rights to the Fullest Extent Serving Multiple Audiences Simultaneously Tracking the Viewers Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market

Multicast Ratings Vegas PBS subscribes to Nielsen. Three channels are monitored and reported: Vegas PBS Channel 10.1 Vegas PBS Create Vegas PBS V-me

Multicast Ratings Nov Top 3: Vegas PBS Channel Rating, 5 Share on 11/18 at 9 p.m. Lost Cave Temples 3.2 Rating, 5 Share on 11/4 at 8 p.m. Bill Cosby: The Mark Twain Prize 2.8 Rating, 4 Share on 11/18 at 8 p.m. Secrets of Shangri-La

Multicast Ratings Nov Top 3: Vegas PBS Create 0.7 Rating, 1 Share on 11/21 at 5 p.m. Julia and Jacques Cooking at Home 0.6 Rating, 1 Share on 11/21 at 9:30 a.m. Holiday Table 0.6 Rating, 1 Share on 11/21 at 10:30 a.m. Holiday Table

Multicast Ratings Nov Top 3: Vegas PBS V-me 0.8 Rating, 2 Share on 11/13 at 10:15 a.m. Aventuras/Eebee 0.6 Rating, 1 Share on 10/29 at 5 p.m. Súper-Estructur 0.6 Rating, 1 Share on 11/5 at 6:30 p.m. Ocean Race

Multicast Ratings What Happens To The Numbers? 11/24/09 at 8 p.m. NOVA (on Vegas PBS Channel 10.1) 2.0 Rating, 3 Share Woodsmith Shop (on Vegas PBS Create) 0.2 Rating, 0 Share On some days the audience increases very little if at all. 2.2 Rating ( )

Multicast Ratings What Happens To The Numbers? 11/21/09 at 5 p.m. Antiques Roadshow (on Vegas PBS Channel 10.1) 0.7 Rating, 1 Share Julia and Jacques Cooking at Home (on Vegas PBS Create) 0.7 Rating, 1 Share And on some days the audience DOUBLES! 1.4 Rating ( )

Multicast Ratings What Happens To The Numbers? 11/21/09 at 9:30 a.m. Ask This Old House (on Vegas PBS Channel 10.1) 0.6 Rating, 1 Share Holiday Table (on Vegas PBS Create) 0.6 Rating, 1 Share Cyberchase (on Vegas PBS V-me) 0.3 Rating, 1 Share And on a very good day, the audience MORE THAN DOUBLES! 1.5 Rating ( )

Multicast Grids

Contact Cyndy Robbins Director of Programming x5377

Multicasting: Deal!

Multicasting – What’s Your Deal? Jim Wiener Director of Broadcast Services CET/ThinkTV

Multicasting – What’s Your Deal? Ron Bachman Director of Programming WGBH