Copyright 2003 The ZigBee Alliance, Inc. Submission Title: [Open House Marketing Introduction - Berlin] Date Submitted: [30 May, 2003] Source: [Venkat Bahl] Company [ZigBee Alliance] Address [714 Del Centro Way, Los Altos CA 94024, USA] Voice:[ ], FAX: [ ], Re: [03199r0ZB_MKT-OH-Marketing] Abstract:[Introduction to new potential members at the Berlin Open House 2003.] Purpose:[Inform the attendees of the Open House the scope and purpose of the Marketing Group.] Notice:This document has been prepared to assist the ZigBee Alliance. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release: The contributor acknowledges and accepts that this contribution will be posted in the member area of the ZigBee web site.
Copyright 2003 The ZigBee Alliance, Inc. Marketing WG (MWG) ZigBee Open House 3 rd June 2003
Copyright 2003 The ZigBee Alliance, Inc. What is the Alliance about Tagline: “Wireless Control that Simply Works” Mission Statement: To enable reliable, cost-effective, low-power, wirelessly networked, monitoring and control products based on an open global standard.
Copyright 2003 The ZigBee Alliance, Inc. Potential Market TAM: –We are addressing a 3.0 billion unit market (2007) Applications include: –CI&I –Residential –Automotive –Healthcare –Mobile –CE –Toys and Games ZigBee will be the dominant wireless solution
Copyright 2003 The ZigBee Alliance, Inc. Provide value propositions, market requirements, direction, and information to the stakeholders of ZigBee, including technical teams of the Alliance, new potential members of the Alliance, existing members of the Alliance, market analysts and members of the press Deliver and develop marketing programs to support the groups objectives Working Group Scope
Copyright 2003 The ZigBee Alliance, Inc. Active Participants Atmel Eaton Ember Figure 8 Wireless Helicomm Honeywell Invensys Leviton Millenial net Mitsubishi Motorola NTS Philips ZMD
Copyright 2003 The ZigBee Alliance, Inc. Marketing Group Organization Venkat Bahl Marketing Chair Ernie Hartland Resi_LiteComm Ron Bezdon Building Automation Michael Weseloh Web Site Kory Brown Remote Controls Kristin Law Ease of Use Maria Burpee PR/Marcom/Recruiting Steve Dawson VP/Secretary Ernie Hartland Vice Chair Robert Poor Liaison HH
Copyright 2003 The ZigBee Alliance, Inc. Achievements MRDs have been created and well on their way Interaction with technical groups to ensure alignment of specs to market requirements Awareness of ZigBee has been raised Speaker Invitations and endorsement requests on the rise Press releases, market reports being created – growing momentum Web site: 70,000 hits per month Crossed 50 member mark
Copyright 2003 The ZigBee Alliance, Inc. In progress MRDs –Resi_LiteComm –Building Auto –General PR –Press releases –Speaker Engagements Recruiting –Exceeding goals for membership –Retention Specification progress Availability of products Newsletter
Copyright 2003 The ZigBee Alliance, Inc. Berlin Meeting Objectives Rev 0.5 for Resi_Litecomm task group (ready for release to the rest of the Alliance) General MRD update Joint meetings with Technical Groups Member retention plan - how to continue momentum in the market Time line for launch of ZigBee products Web site refresh
Copyright 2003 The ZigBee Alliance, Inc. Next Steps ZigBee has created a buzz Continue to represent the Alliance in various forums and media We have to deliver to commitments and expectations MWG will continue to work closely with internal and external stakeholders Be the face of the Bee