Copyright © 2007 School Nutrition Association. All Rights Reserved. THE NEW LOOK OF SNA’S MEMBERSHIP 2007 National Leadership Conference

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership Trends

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership Trends

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership By Region

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership By Region

Copyright © 2007 School Nutrition Association. All Rights Reserved. Regional Membership

Copyright © 2007 School Nutrition Association. All Rights Reserved. Members By Section Member Type /- Difference Employees26,49634,526-8,030 Managers17,50522,842-5,337 District Dirs/Supv 4,4354, Major City Dirs/Supv TOTAL49,21162,312-13,533

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership Profile

Copyright © 2007 School Nutrition Association. All Rights Reserved. New vs. Canceled Members

Copyright © 2007 School Nutrition Association. All Rights Reserved. Membership Retention Trends

Copyright © 2007 School Nutrition Association. All Rights Reserved. Group Membership Task Force

Copyright © 2007 School Nutrition Association. All Rights Reserved. Group Membership Task Force Task force members appointed by Board Task force met in Alexandria in June 2006 Task Force Charge –Develop a means to offer some form of Group Membership as an alternative for individual memberships for school districts –Tie Group Membership to professionalism, education and training to make it more attractive to district administrators

Copyright © 2007 School Nutrition Association. All Rights Reserved. Task Force Members MemberRepresentationRegionState Marcia Smith, Chair MC DirectorSoutheastFL Melanie KonarikDistrict DirectorSouthwestTX Joanne KinseyDistrict DirectorNortheastPA Leah SchmidtDistrict DirectorMidwestMO Renee YamashiroDistrict DirectorWestCA Lori GerkeManagerMideastIN Susan CheshireState Assoc. Executive SoutheastGA Janey ThorntonDistrict Director/ Board Liaison SoutheastKY

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 1 SNA should continue to offer individual memberships and maintain its current membership structure as defined in its Governing Rules. Strategy: a. Continue to offer individual memberships.

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 2 SNA should introduce and offer School Based Membership owned by the school district (institution) that packages membership with training and certification given the growing complexity of child nutrition programs and the need to have a well-trained workforce.

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 2 Strategies: a. School Based Membership should include all the same rights and privileges as individual members but owned by the school district and transferable. b. School Based Membership needs to be by schools and not school districts. School sites defined as: Individual school kitchen Central kitchen/bakery Warehouse Childcare facility c. School Based Membership only be open to FN employees and managers because it is school based.

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 2 Strategies Continued: d. One common renewal date for each school and could also be done with each school district. e. School Based Membership Package should not be hindered by SNA’s current technology structure. f. School Based Membership Packages should be financially viable for SNA. g. School Based Membership should be pilot tested in 3 states (one large, one medium and one small state association). h. State associations will need to be required to offer a school based membership so membership process is transparent and state memberships are transferable. i. With the introduction of School Based Membership, SNA should begin producing all of its membership materials in Spanish.

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 3 SNA should offer an institutional membership that is not packaged with any other value added benefits such as training and certification. –Institutional membership should only be offered for all School Foodservice and Nutrition member categories

Copyright © 2007 School Nutrition Association. All Rights Reserved. Recommendation # 3 Strategies a. Introduce institutional membership for all member types except students, retired and affiliate members. b. Price institutional membership higher to provide for administrative/processing work involved in transfers. $5 more for employee/managers $10 more for Directors c. Incorporate into current membership application.

Copyright © 2007 School Nutrition Association. All Rights Reserved. SNA’s Current Membership - Individual FN Employees and Managers Major City & District Directors & Supervisors State Agency Educators/Others Retired/Students

Copyright © 2007 School Nutrition Association. All Rights Reserved. The New Look of SNA’s Membership Membership Owned By Individuals Membership Owned By School District

Copyright © 2007 School Nutrition Association. All Rights Reserved. SNA’s School Based Membership Package with Certification/Training Magazine Web Electronic Newsletters SNA Member Rates Certification Online Training Voting Privileges School District Owned

Copyright © 2007 School Nutrition Association. All Rights Reserved. SNA’s School Based Membership Package Options School District Owned Open to Managers & Employees

Copyright © 2007 School Nutrition Association. All Rights Reserved. Implementation Plan DATEINITIATIVE Apr 07Introduce Institutional & School Based Membership Package Options Jul 07House of Delegates votes on proposed Bylaw amendments to allow institutional membership Aug 07 – Jan 08 SNA staff modifies membership database to support & prepares new application & materials to support Institutional Membership & School Based Membership Package Options Jan 08 – Jul 08 Pilot test School Based Membership Packages in three states Sept 08Open to all states