Fernando Falcon Managing Director Media Instruments S.A. AGB Nielsen Media Research

The Old Days… The Traditional TAM Environment One platform One device One method Few channels

The New TAM Environment Cable Terrestrial Analog/Digital Satellite Signal Distribution Means Fibre Optics ADSL

Plasma TV“Tube” 4:3 TV“100 Hz” 16:9 TV The New TAM Environment Devices VCR DVD Game Digital STB Camera Next ???

Content Access Options The New TAM Environment PVR - VCR Live (Real Time) Time Shifted

Content Delivery Modes The New TAM Environment On Demand Movie Box Storage Device Content Server

Exposure Possibilities TerrestrialCableSatellite Analog Broadcasting Platforms TerrestrialCableSatellite Digital Display Devices Tube 100 Hz Plasma PC The New TAM Environment Delivery Mode Live Time-Shifted On Demand

Metering Technology ??? The New TAM Environment

Available Measuring Methods Tuner Frequency Measurement Embedded Codes Service Information Box Swapping Image Feature Recognition Watermarking

Service Information Protocol #23 Version 1.88 Box Replacement Type ‘C7’ Sw Version 1.28 Box Replacement Type ‘A1’ No Method or Box Replacement available Multi Method Meter The New TAM Environment Device #3 Broadband Box w/PVR Device #4 Movie Box Device #1 VCR Device #2 Digital Cable What Are They Watching ?

The Complexity Equation OverallComplexity BaseComplexity += MeterComplexity x 10’000 x 400 Miles x 1 Local The New TAM Environment

Is There A Universal Method ? The New TAM Environment

 Embedded Codes (or Watermarking)  Is collaboration from all broadcasters guaranteed ?  Do all codes go safely through the whole TV distribution network ?  How do I synchronize all encoders ?  How do I encode on-demand content ?  How about content consumed through the Internet ?  How many encoders will I need to install and maintain and where ?  How immune is the system to human error ?  What if I need to change the encoding scheme one day ?  Will encoding be under my control ?  Service Information  How many manufacturers can I persuade to collaborate ?  Will it be available in every device, model and software version ?  Do the codes convey all required info to identify the content ?  How many different protocols do I need to handle ?  How can I identify interactive pages ?  Will encoding be under my control ? The New TAM Environment Content Identification Methods

The Content is The Code The New TAM Environment The Universal Method

CTS Technology Audio Signal Digital Stream Signature

CTS Technology Ch ??? Channel Channel 2 Ch 1Ch 2

Measuring Plain TV Meter Signatures Viewing Channel 1 References Channel 2 Channel 3 Channel 4 Channel N … 10:46:17 30 seconds

Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

Meter Signatures Viewing Channel 1 References Channel 2 Channel 3 Channel 4 Channel N … 10:46:17 Measuring Time Shifted TV (PVR - VCR) 1 Hour

Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

Measuring Video On Demand Meter Signatures Viewing 2 Hours Film 1 References … Film 2Film 3Film 4Film 5Film 6Film N Film Signature Data Base

Exposure Possibilities Display Devices Broadcasting Platforms TerrestrialCableSatellite Analog TerrestrialCableSatellite Digital Tube 100 Hz Plasma PC Delivery Mode Live Time-Shifted On Demand

Measuring It All… Signature Data Base Films (DVD) News Clips Radio Channels Ad Spots Songs Other Content

Fernando Falcon Managing Director AGB Information Technology

Main Features Universal Independent Accurate Versatile

Fernando Falcon Managing Director AGB Information Technology

Complex Distribution Schemes

National Territory Content Sources Local Areas Distribution Local Windows Shuffle Casting X Time Zones

National Broadcast Viewing Local Station Broadcast

National Broadcast Viewing Local Station Broadcast

National Feed Signatures National Feeds Computing National Viewing 1234

Master Signal Master SignalLocal Window Master Feed Local Station Content ? Computing National Viewing 10:00:0010:30:0011:30:0012:30:00

UNITAM Processing Software Computing National Viewing Cities National Programming Local Station Signatures Scanning Broadcast Map National Feed Signatures

Computing National Viewing Local Station Schedule National Station Schedule 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 Programs & Brakes Listing 15:00 21:00 18:00 15:00 18:00 20:00 Reference TimeLocal Time

National Broadcast Viewing Local Station Broadcast

Fernando Falcon Managing Director AGB Information Technology