The Film Industry Producers and Audiences (G322b)

One of the above will be the question in your exam, although worded differently. You will apply your knowledge, understanding and case studies to the one selected. the issues raised by media ownership in contemporary media practice the importance of cross media convergence and synergy in production, distribution and marketing the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange the significance of proliferation in hardware and content for institutions and audiences the importance of technological convergence for institutions and audiences the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour

Coursework Evaluation Question 3 What kind of media institution might distribute your media product and why?

In general terms... In general terms... what does the word INDUSTRY mean?

The Stages of Industry Production Distribution Marketing Exhibition/Exchange

Definitions TermDefinition Production Making something (a film) that can be sold. A commodity. Distribution Delivering an audience (to a film) and a product (film) to the audience. Marketing Identifying the audience, raising awareness and creating a buzz around the product (film). Exhibition/ Exchange A swap of time and/or money in order to consume. Where, how, when an audience consume the text & what they do with it.

What type of industry is the film industry? Is it providing a product, or a service, or both?

Symbiotic relationship = institutions + audiences