SWOT Analysis for Audi Group 5: Joyce Gary Vean Vanson Dora

Slogan Vorsprung durch Technik  “ Advancement through Technology” The extensive range of Audi and NSU models A wide variety of engines and drive concepts The spirit of the first-generation Audi 80 Both promise and the basic philosophy which drives all of Audi’s activities

History Founded: in 1932 Founder: Audi, DKW, Horch and Wanderer Headquarters: Ingolstadt, in Germany The Audi four ring symbol : represent the Auto Union

Design & technology Designed features:  Technology meets elegance  Progressive and self-confident  setting new standards with the latest technology and innovative design

Strengths Superior engine and excellent driving performance Sturdy chassis design and security of high specification Brand of high-profile (the double-B) Stillness A good image of Germany manufacturing

Weaknesses Less service Avant-grade design  the scope of customers The higher price  parts and maintainess  gas guzzling

Opportunities Environmental concept car Provide Top Service Promotion of Affordable of Audi Car Donation

Threats Mercedes Benz – Customization service Saturated market Can be replaced by other factors : 1.Traffic jam 2.Transportation promotion 3.Bicycle & Motorcycle 4.Fluctuating oil price Economic depression

Conclusion Audi’s cars are made for you with success and passion CVisKFEw&list=PL74F AD9&index=13&playnext=3http:// CVisKFEw&list=PL74F AD9&index=13&playnext=3