The Golden Age of the Automobile – the 1950s in America “…at the root of America’s disproportionate reverence for automobility there is something profoundly sexual. Few people give ultimate devotion to sex; their really ultimate devotion goes to religions like this one.” – theologian Martin Marty, 1958
Dizzy Gillespie, “Swing Low, Sweet Cadillac”
American Automobile Consumption During the 1950s Purchases were connected to well-being, satisfaction, pleasure, and comfort Therefore, a large variety of models were offered Re-tooling took place faster and faster Advertising costs increased sharply Quality declined
In the end, accessories were more important during the late 1950s than the actual marque itself! – Lewis Crusoe at Ford
Hot Rod Films of the 1950s Hot Rod (1950) Hot Rod Rumble (1957) Drag Strip Girl (1957) Hot Rod Gang (1958) The Ghost of Drag Strip Hollow (1959) Hot Rod Girl (1956)
What were the Cars of the 1950s Like?
Major Historical Developments During the 1950s The Cold War – Korea, 1950; Hungary 1956 The Eisenhower Era, Affluence and the Move to the Suburbs The Rise of Youth Culture – Music, Film, TV The Organization Man and the Lonely Crowd Valium and Alcohol Happy Days? Sputnik and the Space Race
1955 Chevrolet
1955 Ford
1956 Packard
1957 Chevrolet
1957 Ford Skyliner
1958 Plymouth Fury
1958 Buick
1958 Edsel
1959 Cadillac
1950 Jaguar XK-120
1953 Corvette
The Rise of the Critics John Keats – The Insolent Chariots Vance Packard – The Hidden Persuaders S.I Hayakawa Lewis Mumford
California Smog – Note Brown Clouds!
1950s Automobile Dealer Abuses Bait and Switch Finance Pack Unhorsing the Customer Result: 1958 Automotive Disclosure Act – Monroney stickers
Small Town Dealers – Garten Motors, Hinton, West Virginia