Creative Europe Audience development and special actions Karel Bartak European Commission
REALITY: Decreasing cultural participation
REALITY: Decreasing cultural participation: WHY?
WHAT? Strategic, interactif process Objective: bring people closer to arts and culture Individuals/ Communities Dialogue Cultural organisations Audiences (current, potential,…)
HOW? Increase Deepen Diversify Listen Understand Trust
EFFECTIVE AD Strategic Organisation wide Evidence based About relationships Sustainable
Key words Strategy & tools Experience Relationships Partnerships Experimentation New skills Change Adapt
EU Prize for cultural heritage/ Europa Nostra awards
EU Prize for contemporary architecture/ Mies van der Rohe awards
EU Prize for literature
EUROPEAN CAPITAL OF CULTURE
OPERA EUROPA DIGITAL PLATFORM
INFORMATION SOURCES Conference "European Audiences: 2020 and beyond" ad-oct2012_en.htm Subscribe to our newsletter: