Creative Europe Audience development and special actions 2014-2020 Karel Bartak European Commission.

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Presentation transcript:

Creative Europe Audience development and special actions Karel Bartak European Commission

REALITY: Decreasing cultural participation

REALITY: Decreasing cultural participation: WHY?

WHAT? Strategic, interactif process Objective: bring people closer to arts and culture Individuals/ Communities Dialogue Cultural organisations Audiences (current, potential,…)

HOW? Increase Deepen Diversify Listen Understand Trust

EFFECTIVE AD Strategic Organisation wide Evidence based About relationships Sustainable

Key words Strategy & tools Experience Relationships Partnerships Experimentation New skills Change Adapt

EU Prize for cultural heritage/ Europa Nostra awards

EU Prize for contemporary architecture/ Mies van der Rohe awards

EU Prize for literature

EUROPEAN CAPITAL OF CULTURE

OPERA EUROPA DIGITAL PLATFORM

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