Thursday Wrap up good listener quiz Infomercial Assignment Review Fallacies Chpt. 3 Cornell notes due tomorrow Listening & Voice Science Test next Friday

Speech

Logical = something that is reasonable, (it makes sense) Fallacy = something that is faulty, (a mistake) So… Logical + Fallacy = A Mistake in Reasoning

Labels or names given to viewers listeners and/or readers. Example: “Any idiot can see that using this calling plan will save you money.” “So easy, a caveman can use it.”

Stacking your points to persuade readers/listeners. Only the positive points are presented. Example: Telling your parents that you’re going to a party but neglecting to tell them there will be beer there. Example: “No money down, no interest, and no payments until Aug, 2009.”

The name comes from the phrase, "jump on the bandwagon“, a bandwagon being a wagon big enough to hold a band of musicians. In past political campaigns, candidates would ride a bandwagon through town, and people would show support for the candidate by climbing aboard the wagon. If it’s popular, it must be correct!

Highly general, abstract statements that can't really be proven. A common application is when advertisers claim they have the best product for individual needs. Example: "Secure, safe and stable. That's the advantage of a Subaru. No other car on the road is as reliable."

The use of personalities (usually well-known) who lend their good name and reputation to a product.

The speaker never proves the point. Example: This restaurant serves the best food in the town, because it has the best chef. It has attracted the best chef because it has the best reputation. It has the best reputation because the chef cooks the best food.

Non sequitur is Latin for "it does not follow." In formal logic, an argument is a non sequitur if the conclusion does not follow from the premise:Latin 1. All cows graze in fields 2. All cows see the moon at night 3. All cows can jump over the moon Bill lives in a large building, so his apartment must be large. Steven Johnson grew up in poverty. Therefore, he will make a fine President of the United States.

Evidence does not support the broad conclusion. Example: Smith, who is from England, decides to attend graduate school at Ohio State University. He has never been to the US before. The day after he arrives, he is walking back from an orientation session and sees two white (albino) squirrels chasing each other around a tree. In his next letter home, he tells his family that American squirrels are white. Example: Fred the Australian, stole my wallet. Thus, all Australians are thieves.