Key Facts about the UK Consumer Magazine Industry The UK consumer magazine industry is worth £2.8bn Over 3,200 consumer magazines are published in the UK Nearly 9 out of every 10 UK adults read magazines every year Nearly 1.5 billion consumer magazines are read in the UK each year Consumers spend more than £2bn a year on consumer magazines Advertisers spend nearly £800m per year with consumer magazines

The UK consumer magazine industry is worth £2.8bn Value of Magazine Industry, 2007 (£m) The total value of the UK magazine industry in 2007 was £5.7bn Consumer magazines account for £2.8bn – 49% market share Customer Magazines Consumer Magazines Business Magazines Source: PricewaterhouseCoopers

Over 3,200 consumer magazine titles are published in the UK Number of Consumer Magazine Titles, 1980 - 2008 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 Number of titles Year There are currently 3,243 consumer magazines in the UK In the last 30 years, the number of consumer magazines has increased by 135% In 1980, there were only 1,383 titles Source: BRAD (Feb 2009)

Number of Copies of Consumer Magazines sold, 1980 - 2008 Nearly 1.4 billion copies of consumer magazines are sold in the UK each year Number of Copies of Consumer Magazines sold, 1980 - 2008 Copies Sold (m) 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 1.374bn copies of consumer magazines were sold in the UK in 2007 At least a further 0.4bn copies were distributed for free or discounted in 2007 The average person in the UK buys 22 copies a year Year Source: AA/WARC

Top magazines by circulation Actively Purchased (UK/ROI) Average Net Circulation (UK/ROI) 1 TV Choice 1,369,088 SkyMag 7,219,922 2 What’s On TV 1,315,543 Sky Sports 4,267,042 3 Radio Times 1,018,704 Sky Movies 3,511,747 4 Take A Break 932,651 Asda Magazine 2,925,656 5 Saga Magazine 647,064 Tesco Magazine 2,016,878 6 Reader’s Digest 550,040 National Trust 1,737,759 7 Closer 529,671 Sainsbury’s Fresh Ideas 1,492,957 8 Glamour 498,776 Skymag HD Special 1,400,000 9 OK! 477,641 TV Choice 1,369,088 10 Chat 454,818 What’s On TV 1,315,543 Source: ABC, July-December 2008

Magazines reach at least 85% of UK adults In 2008, 85% of all adults reported reading one of the 184 titles listed on the NRS 57% of adults “almost always” read at least one of these titles On average, AIR adults* read NRS titles for 88 minutes every week Reach of Magazines, 2008 * i.e. the 75% who are part of the Average Issue Readership of any NRS magazine Source: National Readership Survey, January – December 2008

Top magazines by readership Reach (Average Issue Readership) Volume of Reading per Issue Volume of Reading per Year 1 SkyMag Take A Break Take A Break 2 Tesco Magazine National Trust Radio Times 3 Asda Magazine SkyMag What’s On TV 4 Your M&S National Geographic OK! 5 Sainsbury’s Mag Radio Times Hello! 6 National Trust Reader’s Digest Chat 7 What’s On TV What’s On TV Closer 8 Sky Sports Saga Magazine Heat 9 Take A Break Tesco Magazine Auto Trader 10 Boots H&B OK! TV Choice Volume of Reading per Issue = Average Issue Readership x Mean time spent reading Volume of Reading per Year = Volume of reading per issue x Number of issues Source: NRS, January – December 2008

Consumers spend more than £2bn a year on consumer magazines Purchaser Expenditure of Consumer Magazines (Constant Prices, 2000, £m), 1980 - 2007 Consumers spend £2.1bn on magazines at current prices This is equivalent to every person in the UK spending £36 a year on magazines Expenditure on consumer magazines has grown in real terms by 88% since 1990 (see graph) 2,500 2,500 2,500 2,000 2,000 2,000 1,500 1,500 1,500 Purchaser Expenditure (£m), constant prices, 2000 1,000 1,000 1,000 500 500 500 1980 1980 1980 1982 1982 1982 1984 1984 1984 1986 1986 1986 1988 1988 1988 1990 1990 1990 1992 1992 1992 1994 1994 1994 1996 1996 1996 1998 1998 1998 2000 2000 2000 2002 2002 2002 2004 2004 2004 2006 2006 2006 Source: AA/WARC Year

Advertisers spent almost £750m with consumer magazines in 2008 Advertising Expenditure (Current Prices) by Medium, 2003-2008 18,000 17,081 In 2008, advertisers spent £745m with consumer magazines Advertising expenditure for all media except the internet declined year-on-year in 2008 15,809 16,207 16,333 791 16,423 16,000 812 745 827 968 Consumer Magazines 14,810 819 839 Business Magazines 1,064 1,016 976 784 1,082 938 Outdoor 14,000 897 933 1,048 848 2,171 2,040 Direct Mail 786 2,322 12,000 2,371 170 2,469 168 Cinema 2,467 158 155 160 2,747 Advertising Expenditure (£m), current prices 2,313 Regional Newspapers 10,000 149 2,782 2,994 3,132 1,805 National Newspapers 8,000 2,962 1,933 1,913 454 Radio 1,912 497 1,974 6,000 480 1,902 521 545 3,819 TV 4,016 526 4,000 3,905 4,097 3,955 3,722 2,000 3,300 Internet* 2,813 2,016 1,367 825 465 Source: AA/WARC 2003 2004 2005 2006 2007 2008

Share of Advertising Expenditure (Constant Prices, 2000) by Medium The growth of internet advertising has affected share for all other media Share of Advertising Expenditure (Constant Prices, 2000) by Medium 100% 5.3% 5.2% 5.1% 5.0% 4.6% 4.5% Consumer Magazines The growth of internet advertising has led to a decline in share of expenditure for all other media, except outdoor 6.2% 5.7% 5.1% 7.1% 6.8% 6.6% Business Magazines 90% 5.7% Outdoor 5.3% 5.4% 5.5% 5.7% 5.7% 80% 12.7% 12.4% Direct Mail 14.2% 16.7% 15.6% 14.6% 1.0% 1.0% Cinema 70% 1.0% 0.9% 1.0% 1.0% 14.1% Regional Newspapers 16.1% 60% 17.0% 18.5% 20.0% 19.8% 11.0% National Newspapers 50% 11.3% 11.7% 2.8% Radio 11.8% 40% 12.5% 2.9% 12.8% 2.9% 3.2% 3.4% 23.2% Television 30% 3.5% 23.5% 23.9% 20% 25.3% 25.0% 25.1% 10% 20.1% 16.5% Internet* 12.3% 8.4% 3.1% 5.2% 0% 2003 2004 2005 2006 2007 2008 Source: AA/WARC * = Estimates for Q3 & Q4 2008