2 BEC World Plc. Presentation for Investors November 2006 Industry Overview Financial Highlights
3 TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research YoY'93'94'95'96'97'98'992000'01'02'03'04'05 Growth34%25%14%19%10%-15%11%18%8%14%13%12%6%
4 Advertising Expenditure Trends: Source: AGB Nielsen Media Research ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY- SEPTEMBER 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF% Change TV 40, , , RADIO 4, , NEWSPAPERS 11, , (348)-(2.96) MAGAZINES 4, , CINEMA 1, OUTDOOR 3, , TRANSIT IN STORE TOTAL 66, , ,
5 Market Shares 2006: Source: Nielsen Media Research First 9 Months:
6 TV ADEX TV AdexCh.3Ch.5Ch.7Ch.9Ch.11iTV Industr y ,392 8,238 14,010 6,956 1,171 9,244 50, ,806 7,866 13,734 6, ,351 47, ,857 7,923 12,030 4, ,928 42,288 '05 YoY -3.8%4.7%2.0%8.0%20.7%25.8%6.0% '04 YoY -0.5%-0.7%14.2%41.5%-2.6%24.0%11.5% Source: AGB Nielsen Media Research
7 Top 20 Advertisers on Television YTD Sep ’ 06: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. TV Grand Total 3579ITV11 ADVERTISER (000 BAHT)%%% UNILEVER (THAI) HOLDINGS3,715, %10.0%32.9%10.5%27.2% PROCTER & GAMBLE (THAILAND)1,100, %7.7%42.2%3.2%3.3% BEIERSDORF (THAILAND) CO.,LTD.729, %5.1%33.8%3.8%20.0%0.1% NESTLE(THAI) LTD.638, %6.9%41.6%8.9%14.1%* AJINOMOTO SALES CO.,(THAILAND)579, %12.0%30.1%10.0%24.5%0.8% COLGATE-PALMOLIVE(THAILAND)LTD577, %1.2%43.3%2.5%10.5% ADVANCE INFO SERVICE PCL.529, %6.6%36.9%5.3%32.9%0.8% KAO COMMERCIAL (THAILAND) CO.,522, %8.7%39.6%9.8%15.3%0.1% TOYOTA MOTOR THAILAND CO.,LTD.517, %9.4%29.5%18.6%16.6%1.2% OSOTSPA (TECK HENG YOO)496, %10.4%28.8%12.3%15.4%4.7% PTT PUBLIC CO.,LTD.492, %13.4%17.1%26.1%13.9%10.1% JOHNSON&JOHNSON(THAILAND)LTD.476, %12.2%31.7%11.4%6.1% L'OREAL (THAILAND) LTD.475, %4.2%34.8%12.0%22.9% BOONRAWD BREWERY CO.,LTD.426, %20.0%26.1%11.2%16.2%4.9% TOTAL ACCESS COMMUNICATIONS368, %12.8%36.6%14.4%10.9%0.8% LION (THAILAND) CO.,LTD.357, %14.5%19.8%12.8%30.8% BEER THAI (1991) CO.,LTD.349, %25.7%14.0%13.6%23.2%8.1% TRI PETCH ISUZU SALES CO.,LTD.349, %17.6%15.3%20.1%21.0% CEREBOS(THAILAND)LTD.258, %6.4%29.6%15.7%11.1%1.7% A.P.HONDA CO.,LTD.247, %13.8%22.5%14.8%22.7%7.3%
8 Top 20 Advertisers on Television YTD Sep ’ 06: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. YTD’06YTD’05%CHG TV 3579ITV11 ADVERTISER (000 BAHT) %CHG UNILEVER (THAI) HOLDINGS3,715,910 2,686, %136.5%6.5%21.4%52.5%31.2% PROCTER & GAMBLE (THAILAND)1,100,606 1,203, %1.3%23.4%-15.1%51.2%-60.0% BEIERSDORF (THAILAND)729, , %156.4%-10.8%5.7%300.2%-18.3% NESTLE(THAI) LTD.638, ,9986.9%83.0%53.3%-8.6%24.9%-32.5%532.7% AJINOMOTO SALES (THAILAND)579, , %8.9%-48.8%-30.6%46.3%13.4%-15.8% COLGATE-PALMOLIVE(THAI)577, , %123.8%-57.9%70.9%-29.5%3.9% ADVANCE INFO SERVICE PCL.529, , %-20.3%-55.1%-15.1%-42.6%-45.0%105.6% KAO COMMERCIAL (THAILAND)522, ,4036.5%22.5%-23.1%2.7%140.3%-16.0%-7.4% TOYOTA MOTOR THAILAND517, %84.6%-25.8%114.6%142.6%184.0%383.4% OSOTSPA (TECK HENG YOO)496, %-11.1%-9.5%-30.1%-24.7%2.1%-23.6% PTT PUBLIC CO.,LTD.492, , %110.5%70.7%84.4%155.3%57.5%307.4% JOHNSON&JOHNSON(THAILAND)476, , %88.1%7.4%17.8%62.6%-39.3% L'OREAL (THAILAND) LTD.475, , %77.9%2.4%19.6%79.2%11.4% BOONRAWD BREWERY CO.,LTD.426, , %-8.7%21.0%73.6%37.5%29.6%-17.8% TOTAL ACCESS COMM.368, , %46.7%-39.7%43.2%6.8%31.4% LION (THAILAND) CO.,LTD.357, ,3730.2%-0.3%7.9%-34.8%20.8%32.6% BEER THAI (1991) CO.,LTD.349, , %109.0%35.3%32.3%83.1%18.1%147.7% TRI PETCH ISUZU SALES CO.,LTD.349, , %34.4%22.3%174.4%22.5%30.6%-100.0% CEREBOS(THAILAND)LTD.258, , %64.0%-23.5%14.6%85.9%-19.9%911.5% A.P.HONDA CO.,LTD.247, %138.2%139.5%124.7%252.1%112.9%3647.9%
9 STATION SHARE OF AUDIENCE WHOLE KINGDOM : ALL AGED POTENTIAL 2005 : 58,396,000 ; 2006 : 59,400,000 Source: AGB Nielsen Media Research
10 STATION SHARE OF AUDIENCE WHOLE KINGDOM : ALL AGED POTENTIAL 2005 : 58,396,000 ; 2006 : 59,400,000 Source: AGB Nielsen Media Research
11 AUDIENCE SIZE BY CHANNEL - WEEKDAY Source: AGB Nielsen Media Research
12 TV VIEWING PATTERN BY AGE GROUP - WEEKDAY Source: AGB Nielsen Media Research
13 AUDIENCE SIZE BY CHANNEL - WEEKEND Source: AGB Nielsen Media Research
14 TV VIEWING PATTERN BY AGE GROUP- WEEKEND Source: AGB Nielsen Media Research
15 Industry Reform: We shall see NBC and Broadcasting Bill shortly. The reform is about to begin. The reform is “ blessing in disguised ” for BEC as the industry will be more transparent and orderly. Long awaited new investment opportunities in domestic market will be opened for BEC.
16 3Q06 +/- QoQ +/- YoY Advertising1,534-4%30% Copyright & Services84-3%7% Concerts & Shows164278%-18% Total Sales Revenue1,7823%22% 3rd Quarter of 2006 Highlights:
17 BEC World Third Quarter of 2006 BEC WorldThird Quarter of 2006 Operating Results฿ Million % +/- YoY +/- QoQ Total Sales Revenues1,783100%31922%573% Operating Costs Cost of Services71944%-11-1%-10-1% Cost of Shows179109%-30-14%131228% Cost of Sales & Services89850%-41-4%12216% Selling & Admin. Expenses31918%6425%72% Total Operating Costs1,21768%232%12912% Operating Profit56632%296109%-72-11% Share of Associates' Results-10-1% %1-12% Other Income332%18116%832% Profit Before Tax58933%302105%-62-10% Corporate Income Tax1679%8194%-27-14% Profit After Tax42224%221110%-35-8% Profit of Minority's Interest-50%0-4%3-34% NET PROFIT42724%221107%38-8%
18 BEC WorldFirst 9Mth Operating Results฿ Million % +/- YoY Advertising Income4,62790%1,06530% Copyright & Services2425%4523% Concerts & Shows2815% % Total Sales Revenues5,150100%52111% Operating Costs Cost of Services2,16144%372% Cost of Shows291104% % Cost of Sales & Services2,45248%-47316% Selling & Admin. Expenses91618%678% Total Operating Costs3,36865% % Operating Profit1,78235%927108% Share of Associates' Results-140%-10228% Other Income902%3667% Profit Before Tax1,85836%954105% Corporate Income Tax53010%22372% Profit After Tax1,32826%731122% Profit of Minority's Interest00%-9-100% NET PROFIT1,32826%740126% BEC World First 9Mth. 2006
19 High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)