Thinking about libraries in an Amazoogle environment Lorcan Dempsey Cendi, Washington 6 June 2006

Networkflow Database > website > workflow  Self assembled: personal digital identities  Prefabricated: course management, clinical practice, etc URL addressable Social

Attention Read-write

Three parts Perceptions Real change?

Perceptions of Libraries and Information Resources OCLC Market Research & Harris Interactive November 2005 (Thanks to Joanne Cantrell)

Survey Respondents – by Geography Canada United States United Kingdom Australia India Singapore 491 1, Total 3,348

…is the information you get from library sources more or less trustworthy than information you get from search engines?

Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine Q665 and 1050

“Lifestyle fit” of information sources among total respondents Q1345

Remarks: Perceptions Books and place brand Library digital resources:  Awareness?  Fit with lifestyle?  Trustworthiness?  Satisfaction?

Insanity is doing more of what you are already doing and expecting a different result. Newt Gingrich quoting Albert Einstein!

Change 1.Adding value: synthesise, specialise, mobilise 2.Gravitational pull: the long tail revisited

Adding value

Robin Murray

Synthesise, Local CSUSM, David Walker

Synthesise, network

Synthesise, regional

Mobilize Specialize

Specialize, local

Specialize, Local

University of Minnesota

Mobilize, Local

 ‘2 clicks to full-text’  Integrate ‘find articles’ service with other services  ‘Variety of pathways’  Metasearch appropriate databases from course pages Innovative Uses of Metasearch: Rethinking Metasearch for a Better User Experience David Lindahl & Jeff Suszczynski, U Rochester Looking to synthesize and specialize

Mobilize, Local Mobilize

Gravitational pull

URL is the currency of the web

The long tail Impact? Systemwide efficiences Aggregation of supply Unified discovery Low transaction costs Aggregation of demand

Libraries and the long tail dynamic Aggregate supply?  1.7% of circulations are ILLs  (60% of aggregate G5 collection owned by one library only) Aggregate demand?  20% of collection accounted for 90% of use  (2 research libraries over ~4 years) Each reader his/her book Each book its reader

It must change Add real value in a networked information environment Create gravitational pull: long tail issues: move to a higher place Pay attention; seek attention Fragmentation is the enemy

The end