1 Restricted - Confidential Information © GSMA 2011 August 2011 The GSMA’s Development Fund Building an Alliance

2 Restricted - Confidential Information © GSMA 2011 August 2011 The GSMA We are focused on innovating, incubating and creating new opportunities for its membership. The GSMA produces industry-leading events such as the Mobile World Congress and Mobile Asia Congress. The GSMA represents the interests of mobile operators worldwide. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations.

3 Restricted - Confidential Information © GSMA 2011 August 2011 The Development Fund – who we are Within the GSMA, The Development Fund exists to accelerate economic, social and environmental development through the use of mobile technology. We believe that providing tangible, accessible mobile services to people in developing countries improves people’s lives. We combine the industry expertise of the GSMA and its members, with our own development skills and those of international agencies and non-profit organisations to incubate and replicate the deployment of innovative, sustainable and scalable mobile services.

4 Restricted - Confidential Information © GSMA 2011 August 2011 Development Fund Programmes

5 Restricted - Confidential Information © GSMA 2011 August 2011 More than one billion customers in developing markets have access to a mobile phone but do not have a formal bank account. Mobile money is a sustainable, scalable approach to providing convenient and affordable financial servics to the unbanked. mLearning Market Research Key Objective >To complete a three month market research trip in four countries focusing on the mobile user habits and behaviours of 15 – 24 year olds and assessing how mobiles could be used as an intervention for education and career development. Countries Targeted: Uganda – Ghana – Morocco - India Research Methodolgy In country research that will include:  Qualitative Studies  Quantitative Studies  Ethnographic Studies  Expert Interviews

6 Restricted - Confidential Information © GSMA 2011 August 2011 An Alliance?

7 Restricted - Confidential Information © GSMA 2011 August 2011 The ‘Hows’ ? How do we forge and maintain the partnerships within the Alliance? ? How do we agree upon a common aspirational goal? ? How do we define and decide upon the gaps and deficiencies in mLearning? ? How do we build monitoring and evaluation systems? ? How do we decide upon who?

8 Restricted - Confidential Information © GSMA 2011 August 2011 Do many hands make light work, or do many hands work light?

9 Restricted - Confidential Information © GSMA 2011 August 2011 Keep Moving Towards the End Goal

10 Restricted - Confidential Information © GSMA 2011 August 2011 The But-For…….