Empowering tomorrows consumers How next generation marketing can activate the next era of human enlightenment… NIALL DUNNE CONSUMERSINTERNATIONAL GLOBALCONGRESS WANCHAIHONGKONG 4thMay2011
CREATIVITY &CHANGE Almost always, the creative dedicated minority has made the world better.’ ~Martin Luther King
I = P x A T EHRLICH EQUATION I = P x A x T
MOVEMENTMATRIX Niche Mass Passive Active
MEGATRENDS Megatrends are large overarching directions that shape our lives for a decade or more.’ ~John Naisbitt
MEGATRENDS RENAISSANCE ENLIGHTENMENTINUSTRIAL REV. SPACE RACE INFORMATION
NETWORKS Network are systems of weak ties….hierarchies are systems of strong ones.’ ~Malcolm Gladwell ecosystems
EVOLVINGTECHOLOGY SEARCH SEARCH & SHARE SEARCH, SHARE & ACTIVATE
ACTIVATINGCOMMUNICATION We choose to go to the moon…..not because it is easy but because it is hard. ~John Fitzgerald Kennedy
MOVEMENTMATRIX Niche Mass Passive Active
ACTIVATINGCOMMUNICATION You must become the change you want to see in the world. ~Mahatma Gandhi
MOVEMENTMATRIX Niche Mass Passive Active
BRANDEVOLUTION TRADE MARKS BRANDSLOVEMARKS MOVEMENTS
BRANDS&MOVEMENTS T. E. N.
MOVEMENTMARKETING Niche Mass Passive Active
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