Empowering tomorrows consumers How next generation marketing can activate the next era of human enlightenment… NIALL DUNNE CONSUMERSINTERNATIONAL GLOBALCONGRESS.

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Presentation transcript:

Empowering tomorrows consumers How next generation marketing can activate the next era of human enlightenment… NIALL DUNNE CONSUMERSINTERNATIONAL GLOBALCONGRESS WANCHAIHONGKONG 4thMay2011

CREATIVITY &CHANGE Almost always, the creative dedicated minority has made the world better.’ ~Martin Luther King

I = P x A T EHRLICH EQUATION I = P x A x T

MOVEMENTMATRIX Niche Mass Passive Active

MEGATRENDS Megatrends are large overarching directions that shape our lives for a decade or more.’ ~John Naisbitt

MEGATRENDS RENAISSANCE ENLIGHTENMENTINUSTRIAL REV. SPACE RACE INFORMATION

NETWORKS Network are systems of weak ties….hierarchies are systems of strong ones.’ ~Malcolm Gladwell ecosystems

EVOLVINGTECHOLOGY SEARCH SEARCH & SHARE SEARCH, SHARE & ACTIVATE

ACTIVATINGCOMMUNICATION We choose to go to the moon…..not because it is easy but because it is hard. ~John Fitzgerald Kennedy

MOVEMENTMATRIX Niche Mass Passive Active

ACTIVATINGCOMMUNICATION You must become the change you want to see in the world. ~Mahatma Gandhi

MOVEMENTMATRIX Niche Mass Passive Active

BRANDEVOLUTION TRADE MARKS BRANDSLOVEMARKS MOVEMENTS

BRANDS&MOVEMENTS T. E. N.

MOVEMENTMARKETING Niche Mass Passive Active

THANK YOU NIALL DUNNE FIND FACEBOOK.COM/NIALLDUNNE

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