© Digital Hub Development Agency 2007www.thedigitalhub.com Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency 18 October 2007

© Digital Hub Development Agency 2007www.thedigitalhub.com Creative Cities Towards a Knowledge Economy Innovation and Creativity is key

© Digital Hub Development Agency 2007www.thedigitalhub.com Towards Lisbon i2010 Aim: Europe will be "the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion". EU currently focussed on ICT not Creative sector Digital Hub bridges the ICT and Creative worlds

© Digital Hub Development Agency 2007www.thedigitalhub.com Towards an economy of culture Digital Media is a sub set of the wider creative industries –The definitional overlap: Digital Media is ‘any product or service with a digital channel to its consumer’ Digital Media is growing fast –The cultural and creative sector is a growing sector, developing at a higher pace than the rest of the EU economy. Real and virtual worlds are merging –Emergence of the immersive (3D) internet and social networking

© Digital Hub Development Agency 2007www.thedigitalhub.com Towards an economy of culture Digital Media is high value –46.8% of workers have at least a university degree (against 25.7% in total employment) –There is a competitive race to attract talent and creators –The share of independents is more than twice as in total employment (28.8% against 14.1%) Digital Media needs a centre of excellence –“physical location” and the “socialisation” factor remain decisive for economic success.

© Digital Hub Development Agency 2007www.thedigitalhub.com The Digital Hub - our vision The Digital Hub will become a connected and integrated knowledge community dedicated to being the international centre of excellence for digital media enterprise, research and learning.

© Digital Hub Development Agency 2007www.thedigitalhub.com NDRC NCAD Enterprise Development urban regeneration national digital media sector development community development test bed & showcase learning international linkages

© Digital Hub Development Agency 2007www.thedigitalhub.com IMMA Storehouse Learning centre >8000 4yrs 1 x Billing x Games DCC 1x elearning 1x Games NDRC x incubation 1x games 1x internet EI Epp x companies design x companies Learning studio IAWS 16x companies St. James S S c 6x companies Wireless S c c c S SSSSSS S S S c c c c c c c c cc S

© Digital Hub Development Agency 2007www.thedigitalhub.com Digital content value chain creationmanagementdeliveryconsumption research software and hardware technology and tools communication networks games wirelesslearning entertainment broadcast web design animation production podcasting e-learning messaging companies sectors enablers customer

© Digital Hub Development Agency 2007www.thedigitalhub.com Value chain Content creation and consumption –Content is created through inspiration and the application of knowledge –Consumption is governed by access, capability and value Content Management and delivery –The ICT technology that connects producer with the consumer Balance between creativity and technology creationmanagementdeliveryconsumption

© Digital Hub Development Agency 2007www.thedigitalhub.com Foundations Enablers –People with creative and innovative ideas –Technology to deliver the products and services Sectors –Growth has been in wireless, entertainment, e- learning, games, 3D internet and social networking Companies –Getting creative ideas to market –Collaboration will drive critical mass companiessectorsenablers

© Digital Hub Development Agency 2007www.thedigitalhub.com The Digital Hub creative cluster CreationManagementDeliveryConsumption some of the 87 digital media companies already attracted…

© Digital Hub Development Agency 2007www.thedigitalhub.com Learning Programme > 3000 students in 2006 > 25 learning projects Digital still images, sound, video 16 schools 17 community groups Learning studio Digital Hub FM, 107.3, every Friday Fostering an on-line learning community Schools CommunityEnterprise

© Digital Hub Development Agency 2007www.thedigitalhub.com Creative cities People centric Focussed on creativity and innovation Technology is an enabler Challenge for all creative cities Digital Hub is real exemplar Digital Hub is meeting the challenge

© Digital Hub Development Agency 2007www.thedigitalhub.com For further information about the Digital Hub our contact details