Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

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Presentation transcript:

Morro Bay Marketing Presentation May 10, 2012

Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92 clicks .19 CTR Last month.40 CTR Last month.10 CTR

TripAdvisor.com Sponsorship Page—April Runs through October ,274 page views 34 clicks 1.19% CTR Average CTR is.10 for TripAdvisor Last month was.37 CTR

LA Times Banner Ads 162,122 impressions 241 clicks .15 CTR 70,242 impressions 182 clicks .26 CTR Last month:.13 CTR Last month:.18 CTR

Yahoo! Banner Ad This campaign had our highest number of clicks of everything running. Industry standard is.05, anything above that is a well performing campaign. This campaign continues to perform very well, and I have no doubt that they will receive the same results if they were to continue running it. 189,758 impressions375 clicks .20 CTR

San Jose Mercury News Banner Ad TBID only: 4/1—4/30 300,327 impressions 437 clicks .15 CTR February’s CTR:.21%

SLO VCB Ad

April E-Blast—Constant Contact

Savor the Central Coast

Sunset Road Trips Ad

Sunset Summer Trips Ad

Kite Festival Tribune Front Page Article Above photos by Dennis Eamon Young

Kite Festival—Bay News

Tribune Article

News Releases in the Works Central Coast Oyster Festival Press Release Morro Bay 4th with reference to Skateboard contest (Youtube video from Jack Smith) Morro Bay Triathalon (Sports Destination Marketing Magazine—editorial on event)

New Morro Bay Website

Google Analytics: Total Website Visits

Google Analytics: Total Page Views

Google Analytics: New vs. Returning Visitors

Google Analytics: Smart Phone Visitors

Google Analytics: Smart Device Visitors

Google Analytics: Top 10 Referring URLs

Google Analytics: Top 10 Referring Cities

Google Analytics: Lodging Report

Jackrabbit Analytics: Jackrabbit Clicks

TOT for 2010/11 and 2011/12

Google Analytics: Added Addresses Added 31 new addresses to database. 9,364 Total Addresses

New Facebook “Likes” 3,330 Total “Likes.”

Facebook Posts

Twitter Posts