Digital Assets Enhance your website. What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community.

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Presentation transcript:

Digital Assets Enhance your website

What is Interactivity? The CMS allows us to continue to change our message and update information Web 2.0 is community interaction Stand out from the crowd: Every day we are bombarded with new messages CREATE A TWO-WAY CONVERSATION

‘ ‘ A Picture is Worth a Thousand Words ’ ’ Branding is expressed through written, audio and visual content

Information Graphics

Illustrative Graphics

Komodo CMS V5 File Library Media Library filing system ‘Multi’ upload facility Adding new sets Section-based files Version Control Image resizing Search function Videos, streaming and embedded

Video vs. Video vs. Video Youtube.com.au Separate branding Low quality Market specific Streaming Higher quality Externally hosted Self branded Linking Lazy and against best practice Embedded files

Case Studies Zoo York Spread the Word YouTube campaign Specific video call-to-action Creative and inexpensive Nestle – Spill the Beans ‘Catch up for a cuppa’ Online delivery of a complete campaign Off line call-to-action

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