The Language and Feature of Advertising Campaign Stephanie Pham Period 5 Mr. Laverty

Theme An advertising campaign is a promotional program which involves the act of distributing series of ads. These ads are displayed and/or aired within a specific period of time. The most common purpose of an advertising campaign is to introduce a new product or service and to increase the sales of an existing product or service. This is usually one by way of newspaper, internet, television, and radio ad campaigns.

1) How does the visual design or feature of each ads contribute to its purpose or appeal to the audience? It gets Obama’s face known across the country. You see his name in large, capital white letters. It uses a symbol depicting peace in America. The quote draws attention to “dignity and respect.” This appeals to voters because they get their point across concisely. 2) How do images and layout contribute to the candidate or character’s ethos, pathos, or logos? Ethos- It entails Obama’s confidence in his views. This will appeal to voters because they want someone intelligent. Pathos- It makes the audience feel like they should listen to what Obama is saying. Logos- Obama’s logic is all people should be treated with dignity and respect.

1) How does the visual design or feature of each ad contribute to its purpose or appeal to the audience? The visual design contributes to the scare because it contains Obama dressed up as Osama. It also has the communist symbol within Obamas symbol. The purpose of this ad is to scare people because Obama looks and sounds like Osama. Also, a lot of campaigns compare Obama to a terrorist. The audience of this ad is to all voters. 2) How do images and layout contribute to the candidate or character’s ethos, pathos, or logos? Ethos: being established by a republican website. Logos: Obama dresses up logically alike Osama. Pathos: extremely appealing because the ad is trying to scare people that are voting for him.

How does the visual design and feature of each adcontribute to its purpose or appeal to the audience? The purpose of this ad is to convince people that Obamas will lead a promising future. The visual design emphasizes that Obama will lead a promising future by the big bold capital letters in the background “Barack Obama! A New Hope”. 2) ) How do images and layout contribute to the candidate and character’s ethos, pathos, or logos? Ethos: appeals by having bold, big capital letters in the background. Obama also dressed professionally which will make him look more appealing to the audience (or the viewers. Logos: appeals if Obama really leads US to a bright & promised future Pathos: appeals by making the audience or viewers feel confidence and could trust him.