The open chain of conceptual Boutiques TM IMOGEN-HOME Business Project

Structural branches 1.Manufacturing department. - Development workshop of production samples. - Product release of all collections 2. Photo Studio ( own or third party), taking down of material for the website, catalogs, advertisements, videos, movies. 3. Marketing Department. -Brand website. -New account development. -Promotional support. -Organization of demonstrations of new collections ( with the staging of the musical concert). - Marketing and branding programs 4. Consulting and HR Department. - Accountancy and maintenance of accounts Control and training of personnel. - Recruitment. - Advanced training. 5. Technical Department. - Development of shop fitting. Elaboration of integration techniques, - Art objects, - Architectural projects, - Development of Designed furniture - Maintenance 6. Legal Department - running of legal documents - protection of company interests - conducting legal negotiations 7. Music Studio - recording of soundtracks for fashion shows and Company music events

Lump sum investments into functional departments of the Company №Name of the Department (division) Equipment Specialists ( staff, number of people) Total amount ( RUB) 1Manufacturing department Advertising Department ( photo Studio) Consulting and HR Department Technical department Legal department Marketing Department

Provision of one Boutique №The name of the attachment Amount in total (RUB) 1Modular hardware + software Clothing collection ( male and female ) Rent + Deposit (requirements of the landlord) * Advertising, corporate materials Repair and Art-decor in total:

The Women collection ( all expenses included, every next collection releases once in 2-3 months) № Collectionnumbermedium price in total (RUB) markup % +profit 1Evening dresses % Cocktail dresses % Wedding dresses % Cruise collection % The collection of jackets % The LUX collection Exclusive dresses In total: %

Collection IMOGEN-SPORT - Suits: male, female. - Bags, shoes. - Accessories. Complete collection (released in 1 to 3 months) № Name Number Price (RUB) in total (RUB) 1The costumes, the outfits men and women Bags, shoes Accessories Minimum margin + 350% in total:

Monthly expenses of the store №Name costNumber Pricein total (RUB) 1Rent + communication100 sg meters The salary of the employees of the store % Taxes ( fees) Advisory services Advert Products ½ collection In total:

Estimated profit per store (in the first year of operation ) №Average byer~s cheg (RUB) The average number of clients per month in total (RUB) Average markup % - costsin totalNet profit %

The promotion of the product (the estimated cost for 3-6 months ) №Name Number PriseIn total (RUB) 1 Brand TM website IMOGEN- HOME (design and optimization) Advertising (TV, VOGUE, Harper's BAZAR,Fashion TV) Training 1/3 months (qualification) Videos, image advertising The organization of the new collection shows 1/3 months In total

The estimated turnover of all Boutiques №City (Country) The population of people All collectionsTurnover in rubles In total (RUB) 1Moscow (Russia) St. Petersburg London New York – Paris With the growth of retail commodity turnover in months. 7-10%

Total project investments cost №The name of the attachmentNumberAmount (RUB) In total (RUB) 1 Lump sum investments into functional divisions of the Company Provision of one Boutigue Collections Women 1/3 months Collection SPORT 1/3 months Monthly expenses of the store 1 months ( 5 Boutigue) The promotion of the product ( the estimated cost for 3-6 months) 3/6 months The salary of the employees Rent industrial and consulting Department 27 (person) 150 (sg meters) in total:

Products IMOGEN-HOME

Client area (Approximate,inferred)

The construction of the headquarters IMOGEN-HOME № The name of the attachment The area of the land / buildings, structures Expenditure (RUB) The date of starting The date of works completi on In total expenditure ( RUB) 1 The purchase of land in the city of St. Petersburg Land of 2 hectares Construction project and construction work building, construction 1000 (sg meters) Start building (Opening Headquarters IMOGEN)

The main Project characteristics. (based on the 5-year cash flows) The investment amount required:$2 million The investment period: 2 years Payback period: 2 years Net present value (NPV);$7,7 million The discount rate:12% Internal rate of return (IRR):102%

Construction of Headquarters ( at the expense of the Company profit ) 1. Exhibit Hall - Exhibition shop 2. Concert Hall 3. The catwalk (for fashion shows of new collections) 4. Development (collections) 5. Photo Studio 6. Music Studio, Library, offices. 7. Samples - the ART of Properties and Design Architecture IMOGEN-HOME.

ART Objects

Headquarters TM IMOGEN-HOME Construction