Employee Benefit Communications Richmond Chapter ISCEBS Health &Welfare Education Session June 9, 2011.

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Presentation transcript:

Employee Benefit Communications Richmond Chapter ISCEBS Health &Welfare Education Session June 9, 2011

Communication Areas of Focus Compliance & Required Education Marketing

Specific Communication Intent Compliance & Required –Legal –Regulatory –Plan sponsor need –Reference

Specific Communication Intent Education –Understand facts –Learn concepts –Take action?

Specific Communication Intent Marketing –Center on employee –Target –Motivate –Facilitate

Shifting Responsibility to Employees Target = Differentiation learning styles age gender culture language Second Order Change Long Haul Leadership

Audiences versus “Peanut Butter” approach Segmented Affinity groups Targeting for response

Articles Referenced uments/BQ2011/bq211e.pdfhttp:// uments/BQ2011/bq211e.pdf a.com/company/research/wp_behavio ral_economics.pdfhttps:// a.com/company/research/wp_behavio ral_economics.pdf e-tomlinson-on-differentiationhttp://curry.virginia.edu/articles/carol e-tomlinson-on-differentiation

Approaches & Examples Tools –Wikis –Blogs –Decision tools –Calculators –Search –Online support

Information Channels Social networks Apps – smart phones, iPads Twitter Text messages Websites & portals Meetings Virtual Videoconferences Print

Tools and Channels thttps:// t at-is-twitterhttp://business.twitter.com/basics/wh at-is-twitter

Tools & Channels is-Sensei.phphttp:// is-Sensei.php timesheet/id ?mt=8# timesheet/id ?mt=8# ons-mydrugbenefit.asphttps:// ons-mydrugbenefit.asp

And on to the Future!!!

Questions & Answers

Employee Benefits Communications Jackie P. Jackson

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