Employee Benefit Communications Richmond Chapter ISCEBS Health &Welfare Education Session June 9, 2011
Communication Areas of Focus Compliance & Required Education Marketing
Specific Communication Intent Compliance & Required –Legal –Regulatory –Plan sponsor need –Reference
Specific Communication Intent Education –Understand facts –Learn concepts –Take action?
Specific Communication Intent Marketing –Center on employee –Target –Motivate –Facilitate
Shifting Responsibility to Employees Target = Differentiation learning styles age gender culture language Second Order Change Long Haul Leadership
Audiences versus “Peanut Butter” approach Segmented Affinity groups Targeting for response
Articles Referenced uments/BQ2011/bq211e.pdfhttp:// uments/BQ2011/bq211e.pdf a.com/company/research/wp_behavio ral_economics.pdfhttps:// a.com/company/research/wp_behavio ral_economics.pdf e-tomlinson-on-differentiationhttp://curry.virginia.edu/articles/carol e-tomlinson-on-differentiation
Approaches & Examples Tools –Wikis –Blogs –Decision tools –Calculators –Search –Online support
Information Channels Social networks Apps – smart phones, iPads Twitter Text messages Websites & portals Meetings Virtual Videoconferences Print
Tools and Channels thttps:// t at-is-twitterhttp://business.twitter.com/basics/wh at-is-twitter
Tools & Channels is-Sensei.phphttp:// is-Sensei.php timesheet/id ?mt=8# timesheet/id ?mt=8# ons-mydrugbenefit.asphttps:// ons-mydrugbenefit.asp
And on to the Future!!!
Questions & Answers
Employee Benefits Communications Jackie P. Jackson