Katie Ficken, Kelsey Combest, Ryan Lacy TEAM 1 Apple, Inc. Katie Ficken, Kelsey Combest, Ryan Lacy TEAM 1

Company Mission Statement “Apple is devoted to bringing the best computing lifestyle to all students, educators, creative professionals, and consumers around the globe through its innovative hardware, novel software and modern Internet offerings. Apple strives to be the forerunner of performance, innovation, and style.”

Company Vision Statement Apple’s vision is for consumers everywhere to get the best in their consumer electronics experience by providing the most convenient, easy to use, and modern products.

Core Values We believe in the simple, not the complex. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Corporate Strategy

History

External Analysis – Computer/Software General Enviroment Economic Factors Political Factors Social Factors Technological Factors Competitive Factors Geographical Factors Industry/Competition Porter’s Five Forces

External Analysis – Consumer Electronics General Enviroment Economic Factors Political Factors Social Factors Technological Factors Competitive Factors Geographical Factors Industry/Competition Porter’s Five Forces

Internal Analysis Organizational Resources Internal Audit Strengths Design Innovation Customer Loyalty Brand Power Weaknesses High Price Dividends Quality Control R&D Expense Opportunities New Markets Online Presence Reduce Prices Applications Threats Competition Substitute Products Exchange Rates

Competitor Analysis – Computer/Software Leader in Competition Apple’s Competitive Strategy Competitive Actions Strategies Against Competitors

Competitor Analysis – Consumer Electronics Leader in Competition Apple’s Competitive Strategy Competitive Actions Strategies Against Competitors

Strategic Issue #1 Issue: A Greener Apple Recommendation Implementation

Strategic Issue #2 Issue: Broadening Apple’s Service Provider Market Recommendation Implementation

Conclusion Innovative Level 5 Leader Future Goals and Expectations Blue Ocean Level 5 Leader Steve Jobs Future Goals and Expectations Verizon Greener