Power Walk Food Concession Good 4 U Restaurant August 2001
Agenda Introduce new customers to Good 4 U food and products Improve sales to current customers Gain name recognition with potential customers
Power Walk event brings new customers to Good 4 U Increase in sports and fitness creates interest in Good 4 U product Market Conditions
Concession Products Good 4 U sports drinks Good 4 U power bars Good 4 U healthy lunches, quick sandwiches, on-the-go meals Desserts and fruit packs Natural honey foods and candies
Advertising T-shirts and water bottles Menu flyers and folders ‘Specials’ flyers Coupons for Power Walk participants