“In the News” “5 Ways Millennials’ Dining Habits are Different from Their Parents” By Ashley Lutz TEAM 7
Synopsis 1. Millennials eat out more often
2. Millennials’ definition of healthy is totally different
3. Millennials increasingly want food with ethics.
4. Millennials are embarrassed to eat fast food.
5. Millennials prefer the fast casual format.
Forces For and Against Change For Change Millennials spending habits are projected to peak in coming years More sustainable and better for the environment Organic, free-range farmers Against Change Cost of fresh and local food Millennials are not the only consumers Older employees may resist changes Conventional farmers
Key Stakeholders Restaurant Chains InvestorsCustomersMillennials The Rest of the General Population Farmers Food Suppliers
Weisbord Six Box Framework Model Purpose Relationships Structure Helpful MechanismsRewardsLeadership
Discussion Questions 1. Is the projected peak in spending for millennials a good enough reason for restaurant chains to undergo serious organizational transformations? Why or why not? 2. If organizations decide to make changes based on millennials’ preferences, which stakeholders will be affected and why?
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