+ M AKING THE R IGHT C HOICE

+ Paper is typically the most expensive component in a publication—often 30-50% of the total cost.

+ Factors that affect cost What size paper does the publication require? Multiples of 8.5x11 are standard—odd size paper will cost more Which paper stock is appropriate and meets the budget? Paper kept in stock by the printer will be less expensive Will the paper be folded or bound? Material and labor will add to the cost How many copies are needed? Printing too many can be costly—as can having to go back and print more How will it be delivered? Mailed or hand delivered

+ Standard U.S. Paper Sizes Business card—2x3.5 Index card—3x5, 4x6, 5x8 Letter—8.5x11 Legal—8.5x14 Tabloid—11x U.S. sizes are measured in inches; European paper is measured in metrics.

+ P APER S TOCK Bond Cover stock Newsprint Book Coated Glazed (glossy) Matte Acid-free Vellum Safety The publication itself and the method of printing will typically determine the paper stock needed.paper stock Linen Bible Parchment Granite Deckle edge

+ Paper Stock Another factor in selecting the correct paper stock is the paper weight Definition: The actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; also known as ream weight (500 sheets = ream)basic size Basic Size Example: bond paper 17x22, cover stock 20x26 If 500 sheets of bond paper at 17x22 weighs 20 pounds, the paper is described as 20# paper

+ Paper Folds Paper folds can add interest to a publication and catch the reader’s attention. It can also add to the cost of the publication. Publications can be folded by hand or by using an automatic paper folder

+ Paper Folds Accordion—a zig-zag fold with parallel folds that go in opposite directions; also known as zig-zag OR z-fold Gate fold—folds the sides in toward the middle of a page

+ Paper Folds Tri-fold—two parallel folds resulting in three panels on each side of the paper; also known as brochure fold or spiral fold Half fold—divides the page in half; often called a booklet fold

+ Paper Binding Definition: the joining of pages with either wire, glue or other means If a multiple-page document requires binding, there are a number of choices. The most frequent choices are: saddle stitch, punch and bind and perfect binding. Any binding choice will increase the cost of the publication

+ Saddle Stitch Saddle stitch—a type of binding that staples down the middle of folded pages; frequently used to assemble booklets

+ Punch and Bind Punch and bind---type of binding that secures pages by using metal combs/ wires or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened.

+ Perfect Binding Perfect binding—to bind pages together with glue to create a book; technique used on paperback books.