PwC Retail September 2004 Discussion

PwC Sept Agenda  Macro context  Retail environment: a discussion  Digital View : an overview  Next Steps

PwC Sept Macro context  Advertising :  Fragmenting market, consumers on the move  Advertising revenues looking for newer more effective media  Technology :  Screens ever cheaper – allowing wider utilisation  Can be located anywhere – opening new areas for media  Digital provides 2 way communication – key new capability

PwC Sept Retail Environment  Core activity areas  Delivery of Product to site (Logistics, Ordering etc)  Promotion of Product in store (Promotions, Merchandising, Brands etc)  Consumer communication (Loyalty cards, CRM, etc)  Staff communication & control (Recruitment, Training, Corporate comms etc)  Asset management (Sweating assets, financial engineering etc)  Plus corporate activity (Financial control, Risk management, M&A etc)  Each activity supported by major investment & systems infrastructure  All areas under continual & growing pressure to:  Cut costs  Integrate more effectively  Provide better data feedback

PwC Sept Why is Digital Media relevant to Retail?  Promotion of Product in store:  Power of point of decision  Faster product uplift – better demonstration  Less POP waste  Brands leverage ATL spend & grabbing greater share of overall Brand spend  Consumer communication  Quicker more effective refreshing of store environment  Better CRM data loop with richer information with greater interaction with existing loyalty platforms  Part of lowering cost of consumer acquisition  Staff communication & control  Better central control of communication (product & service benefits leads to better service)  Better value more effective staff training  Asset management  Incremental revenue streams  Logistics  Flexible content: addresses tactical logistic / promotion issues

PwC Sept DV: Our profile  Digital View is a leading marketing partner for companies looking to use digital media solutions in the retail and captive audience environments.  5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems  Digital View develops brand communication campaigns that combine; technology, content and design, with first class support and day-to- day network management  Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.  European operations based in Central London with International operations in HK, USA and Canada.

PwC Sept DV: Integrated digital media network solutions  Media strategy and communication objectives  Integrated marcoms for store and customers plus KPI’s  Bespoke content development  Branded channel identity and programming  Media plan & packaging to meet objectives  Media sales strategy tools, advertising packages and pricing  Network planning and content scheduling  Network structure and content management plan  Media playback technology  Right for location, optimised technology, reliable & robust  Secure & scalable central network and control  Secure, central network management software, 10,000+ screens  Network support planning  100% network visibility and proactive issue resolution  Data feedback and measurement  KPI measurement and response planning on near real time basis  Project Management  Installation & on-going service management contracts

PwC Sept DV: Our approach: the net result  DV networks deliver:  The right dynamic video content  Relevant media strategy to satisfy the need  DV networks use:  The right display medium to suit the environment  The right technology to ensure robust operation  DV networks are:  Scaleable, centrally controlled and updateable  Offer full 24 hour client visibility, accountability and central field data analysis  Backed up by experienced installation, support and day-to-day network management

PwC Sept DV: Our track record - tried & tested across the A-Z of digital media Media Networks: Retailer Networks: MFI & Mark’s WorkWear House Brand Networks: Camelot & JML Retail Advertising Networks: i-vu & Pharmacy Channel Outdoor Advertising Networks: Warner Howard & Freephone Community Information Networks: CCN Transport Networks: Heathrow Express, KCRC, Buses & Taxis Point of Sale Media Systems: Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty Free Shelf Edge Installations: Starbucks, Lego, Hasbro, Persil Retailer Installations: Toys R Us, Meijers, Safeways Retail Design Installations: L’Oreal, Procter & Gamble Vending Installations: Walls, BAT, Uit Agenda & Total

PwC Sept DV: Our retail proposition and products operate at all levels instore  Broadcast: common denominator  About ambience  About entertainment  About awareness  Narrowcast: about creating customer communities  About addressing specific target groups  About where group and environment meet  1-2-1: about customer decision support & messaging at PoP  About direct response  About information & education and influencing behaviour  About loyalty  About why you as an individual buy The shelf edge Category Level Store Level

PwC Sept DV: A ready-made content programme & service  Development of branded content that  Communicates, educates, entertains and extends value  In a relevant and appropriate way  At the right time  Supported by the right skills to develop and maintain it ARTWORK & DESIGN - ANIMATION - FILM – AUDIO - COPY WRITING – ADAPTATION- SOURCING - CONSULTANCY - PHOTOGRAPHY - PROJECT MANAGEMENT Educational Brand builder Interstitial

PwC Sept DV: A proven, fit-for-purpose, platform Content Delivery Network Network Support Helpdesk Media System Technology

PwC Sept Discussion: Are Digital Media Networks valuable for PwC?  DMNs have potential to:  Increase fee revenues  Increase product/solution sales revenues  Add client relationship value and help differentiate PwC retail consultancy practice  DMNs will do this by:  Deepening and extending retail strategy projects  Differentiating PwC services portfolio in retail pitch work  Effective Interface with existing PwC retail software solutions  Lucrative project management opportunities  Mark up on DV own label solution

PwC Sept Discussion & next steps