Chapter 5 E-business Strategy.

Slides:

Advertisements

Similar presentations

OHT 5.1 © Marketing Insights Limited 2004 Chapter 5 E-business Strategy.

Advertisements

MODULE 12 STRATEGIC MANAGEMENT “Insights and hard work deliver results” What types of strategies are used by organizations? How are strategies formulated.

SME (Small and Medium Size Enterprises)

MGS 3040 Chapter 3 Ulas Senger Group C

A Framework for Marketing Management

Lesson Components of an Effective Marketing Plan

Marketing Plan.

Business Planning & Market Research on the Internet.

Entrepreneurship I Objective 3.03

Topics Video Lecture # 3 What is “e” strategy – setting the context of eMarketing for this class A Model for eMarketing Strategic Analysis eMarketing.

Learning objectives What approaches can be used to create digital marketing strategies? How does digital marketing strategy relate to other strategy development?

OHT 5.1 © Marketing Insights Limited 2004 E-business Strategy.

Chaffey: Internet Marketing, 2nd edition © Pearson Education Limited 2003OH 4.1 Chapter 4 Internet marketing strategy.

MARKETING MANAGEMENT 12 th edition 2 Developing Marketing Strategies and Plans KotlerKeller.

Marketing MTEXAM Answers. Q1: What is the role of Marketing in a company? (3Points) Understand the customer, the target market Understand the competition.

Chapter 10 Marketing Strategy Reformulation: The Control Process

Strategy Formulation and Implementation

Strategy and Applications

Chapter 2 – Strategic Planning and the Marketing Process.

Marketing, Advertising and IMC Planning Chapter 07 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Chapter 5 E-business strategy.

Arnhem Business SchoolE-Marketing E-Marketing Course Outline Period 1 1-1Course IntroductionProgram 12 weeks Definitions E-Business Introduction Assignment.

Chapter 5 E-business Strategy E-marketing.

Chapter 8 E-marketing.

BASIC STRATEGY CONTENT AND THE MULTINATIONAL COMPANY Strategy content includes the strategic options available to companies –multinational companies.

Chapter 5 E-business strategy

1 Objectives and Strategy. 2 Product Life Cycle ODI Dell FedEx Jones Blair AA.

2 Developing Marketing Strategies and Plans

Principles and Practice of Marketing David Jobber Chapter 2 Market Planning: An Overview of Marketing.

Discussion Questions October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: Dept.

Section 2.1 Marketing Planning Chapter 2 the marketing plan Section 2.2 Market Segmentation.

STRATEGIC MANAGEMENT Chapter 4 MGMT 370. Strategic Competitiveness Strategy Strategic intent Strategic management.

1 UNIT 6: STRATEGIC ANALYSIS: EXTERNAL ANALYSIS. 2 Two sets of factors primarily shape a company’s strategy: -External factors (macro environment, industry,

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

Entrepreneurship Barton College 9/24/2012. Why do some people become Entrepreneurs? They become Entrepreneurs for different reasons. – Grasshopper Grasshopper.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

Market Planning Standard 2. Situational Analysis The situation analysis is the foundation of the strategic planning process. The situation analysis includes.

Module 7 Strategy and Strategic Management. Module 7 What types of strategies are used by organizations? How are strategies formulated and implemented?

By Annessa Furr. SWOT What is SWOT analysis? Why is SWOT important? How is strategic planning implemented? Implementation of SWOT Six Steps.

Slide 5.1 CHAPTER 5 E-BUSINESS STRATEGY. Slide 5.2 Learning outcomes  Follow an appropriate strategy process model for e- business;  Apply tools to.

For use with Strategic Electronic Marketing: Managing E-Business 2 e Copyright 2003 South-Western College Publishing Chapter 11 Slide: 1 E-Business Strategy.

Strategy and applications Digital business strategy

E-Business Strategy. Learning Outcomes Follow an appropriate strategy process model for e- business Apply tools to generate and select e-business strategies.

2 Developing Marketing Strategies and Plans 1. Chapter Questions  How does marketing affect customer value?  How is strategic planning carried out at.

A Framework for Marketing Management International Edition 2 Developing Marketing Strategies and Plans 1.

Slide 5.1 David Chaffey, E-Business & E-Commerce Management, 5 th Edition, © Marketing Insights Limited 2012 Chapter 5 E-Business Strategy.

APPLIED MARKETING STRATEGIES Lecture 7 MGT 681. Review of Concepts Part 1.

SWOT Analysis Internal/Organizational Strengths Weaknesses External/Market Opportunities Threats To plan effectively, organizations need to fully understand.

Strategic thinking Chapter 1.

Competitor Analysis Templates

Chapter 5 E-business Strategy

Strategy Formulation and Implementation

EMPLOY MARKETING INFO TO DEVELOP A MARKETING PLAN

SWOT ANALYSIS. This is a sample text. Insert your desired text here WEAKNESS This is a sample text. Insert your desired text here OPPORTUNITY This is.

SWOT Analysis Use this space for description of Strengths: Point 1

Market Analysis - SWOT A2 Business Studies.

The Concept of Marketing Process

کنکور کارشناسی ارشد 93 مدیریت

كيف تكتب خطة تشغيلية لمنظمة **

الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية

Company and Marketing Strategy

כלי אבחון.

التخطيط الاستراتيجي الأنشطة التسويقية

Marketing plan project

SWOT Analysis Strengths Weaknesses Opportunities Threats.

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

Presentation transcript:

Chapter 5 E-business Strategy

Different forms of organizational strategy

Relationship between e-business strategy and other strategies

A generic strategy process model

Dynamic e-business strategy model

Elements of strategic situation analysis for the e-business

What happens where there is no e-business strategy? Missed opportunities for additional sales on the sell-side and more efficient purchasing on the buy-side Fall behind competitors in delivering online services – may become difficult to catch up, e.g. Tesco, Dell Poor customer experience from poorly integrated channels

Adoption steps of e-business services

SWOT analysis for The B2B Company SWOT analysis for the B2B company (Strength, Weakness, Opportunity, Threat) SWOT analysis for The B2B Company

Elements of strategic objective setting for the e-business SMART Specific Measurable Achievable Realistic Time Elements of strategic objective setting for the e-business

Elements of strategy definition for the e-business

Assessment of risk for market and product development for the B2B company

Elements of strategy implementation for the e-business