Introduction of ShareWin Platform Dr. Shao, Lingshuang

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Presentation transcript:

Introduction of ShareWin Platform Dr. Shao, Lingshuang

Start from Stories In Dec, 2010, Milk Powder in Netherlands have been sold out, because of Chinese babies In Dec, 2008, Selfridges creats a new salse record: one million pounds in one hour, because of Chinese visitors In Sep, 2010, Chinese people bought 200 SMART cars via Internet within pre-set time Huge Requirements for High-quality Products in China !

The Difficulties to Enter Chinese Market No parteners or channels Not farmiliar with policy and culture –do you know "8" means "fortunate"? Tedious formalities: logistics and clearance The most difficult part: whether the consumers love the products? Traditional way: ship and store the products to China, sell them via existing channels Huge Investment, High Risk!

Requirement Collection Collect diverse reuirements and form them into unified and large-scale requirement Intgrated Distributor Reginal Distributor Retailers Clients Enterprise Solution: Large-Scale Booking

How to Use ShareWin Platform STEP 1 ： publish the products informationwith detailed quantity / price policy STEP 2: The call center / online advertisment will make channels know the product STEP3 : Channels will publish group booking info. Unified time Quantity rules ( lower limit and upper limit) STEP 4: When the group booking ends, platform will arrange the logistics and clearance for your products

Booking V.S. Existing e-Business Model Existing Business Model (eBay, new egg …) –Advocating: Good Products, Lower Price – Result of Price competition: only the customers win Shrinks the profit of channels Shrinks the profit of manufactures, influencing the investment of R&D and marketing Large-scale Booking Model – Help manufactures: producing according to sales, cost down – Help Logistics: Packaged – With Internet, produce new value in current commercial and productive model Win-Win Solution for Stakeholders

Other Products Finance supporting system for the channels Certification of Origin System Channel database Offline supportive systems –Experiencing Shops –Call center

Infrastructures Wuhan Beijing Suzhou Guangzhou Chengdu Industrial Services, Call Centers and Data Center

Resources of ShareWin Platform Supported by China central and local government Plentiful finiancing resource Media support Start from 800 incubators in China –ShareWin Platform has been adopted as an example e-business pattern recommended in incubators

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