N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion BIO 2011 Sponsorship Meeting December 8, 2010 North Carolina Biotechnology Center

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Agenda Welcome and Introductions BIO 2011 Information Review of Sponsors Pavilion Update (Kendyle Woodard and Scott Swanek) Putting Green (Mark Lombard) Impact Magazine special edition (Jennifer Woodford) Hotel Reception (Sarah Bernart) Questions Upcoming meeting schedule

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R BIO 2010 Results The Biotechnology Industry Organization’s annual international convention, which attracts thousands of life science decision makers from around the world. In 2010: 15,322 attendees from 60 nations 1,700 exhibitors 14,000 partnering meetings

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R BIO 2011 Information June 27-30, 2011 Walter E. Washington Convention Center Washington D.C.

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Washington D.C.

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Platinum Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Gold Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Silver Sponsors

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Bronze Sponsors Duke Energy Duke Medicine Impact Magazine O’Brien + Atkins Wyrick Robbins Yates & Ponton

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Proposed Pavilion Layout

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Proposed Pavilion Layout

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Walter E. Washington Center Floor Plan

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Premium Floor Placement

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Cost Comparison BIO MEMBER NON - MEMBER 10'X10' Floor Space$3,900$4,300 Staging 10'X10' Booth4,500 Conference Registration1,2001,700 Business Forum Pass Printed Collateral2,750 Giveaways2,000 Other Marketing2,500 Total$17,100$18,250 Platinum Sponsorship is less!

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsorship Options Platinum $15,000 Perfect for mid- to large-size companies interested in maximum exposure and business partnering, and will send several people in support. Main benefits: – High-profile location (8x8 panel) in the North Carolina pavilion – 2 full conference + business partnering passes – 12 exhibit hall passes, 24 passes to NC Reception – 1-page article in the Impact magazine special edition.

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Platinum Panel

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Platinum Panel

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsorship Options Gold $7,500 Perfect for mid-size companies who want to supplement their marketing and business development/partnering activities; research parks, law firms, engineering/construction companies and larger economic development partnerships. Main benefits: – Prime location (8x4 panel) in the North Carolina pavilion – one full conference + business partnering pass – 6 exhibit hall passes, 12 passes to NC Reception – 1/2-page article in the Impact magazine special edition

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsorship Options Silver $3,500 Great for small companies who want to supplement their marketing and business development/partnering activities; research parks, law firms, engineering/construction companies and smaller economic development partnerships. Main benefits: – Great location (8x2 panel) in the North Carolina pavilion – 3 exhibit hall passes, 6 passes to NC Reception – 1/4-page ad in the Impact magazine special edition

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Gold and Silver Panels

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Gold and Silver Panels

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsorship Options Bronze $1,000 Best for small companies, non-profits and university programs who may not necessarily send someone to BIO but would like to be involved and have their name associated with NC’s life science community. Main benefits: – Company name listed on common panel the North Carolina pavilion – 1 exhibit hall pass, 2 passes to North Carolina Reception

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Panel Backgrounds

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Putting Green Golf package giveaway 1,000 golf balls prominently displayed

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R 50 Promotional Items Pinehurst Golf balls and trip Moravian Cookies A Southern Season Burt’s Bees Others?

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Impact Magazine Special BIO 2011 edition Directory of Pavilion Sponsors Articles written about NC Pavilion sponsors Distribution to 25,000+ readers and at BIO

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Hotels Book directly through BIO BIO’s housing registration opened 10/20

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsor the North Carolina Pavilion at BIO 2011 and join us at the Friends of North Carolina Reception. Tuesday, June 28, 2011 Knight Conference Center at the Newseum Join Us at the Friends of NC Reception

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Meeting Schedule All meetings at 10am in Board Room 2011 Meetings Jan. 12 Feb. 9 Mar. 9 Apr. 6 May 4 June 8 August 10 (wrap up)

N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R Sponsor commitment deadline: December 31, 2010 For more information: Kendyle Woodard Marketing & Public Events Director Questions?