Strategic Planning KINE 2380

Why Strategic Planning? “If you don’t know where you are going….any road will do.” Peter Drucker

Definitions…….   “Envision the organization’s future and develop the necessary operations to achieve it” Pfieffer   “The process of formulating and implementing decisions about an organization’s future direction.” Melcher Course Article   “…the futurity of current decisions (chain of cause and effect over time)   “...it is a process” (not an event)   “…an attitude or way of life”   “…links short term budget, medium-range initiatives and operating plans”

The Big Picture Where you are now. Where you want to be. Your Strategic Plan Today Future The Path

Values and Philosophy   Strongly held beliefs to guide actions and decisions:   people   business   standards of practice   business values

What is a Mission Who are You ?

The Organization’s External Environment Environmental Scanning: Process by which the strategic manager gathers and sorts information about the organization’s environment. Your Organization Strategy The Environment is the key source of information gathering – it’s critical to making good decisions and creating successful strategic plans. Customers Or Those you Serve

Internal Organization Strategy (results so far) People (skills, mix,) Work Process (how work gets done) Vision (known, shared) Culture (personality) Leadership (quality) Resources (availability, use) Assess

Creating a VISION….the word “picture”   Proverbs: “where there is no vision, people perish.”   Dr. Martin Luther King Jr:: “If you want to move people it has to be toward a vision that is positive for them, that taps important values and gets something they desire. It must be presented in a compelling way that they feel inspired to follow.”

Strength “exploit” Weakness “overcome” Opportunity “take advantage” Threat “minimize” SWOT Analysis Internal External Situational (Environmental) Analysis (Internal and External)

Where you are now. Where you want to be. Today Future Environment Gap Analysis What do we need to do to succeed?

How do we get There? Where you are now. Where you want to be. Creating a good the Road Map to success Today Future Environment Integrated “Functional” Planning

Functional Areas Needed to Accomplish the Strategic Plan Communication Marketing and Sales Recruiting People Team Support Examples… What “results” must we accomplish in these areas? GOALS

Did we do what we Planned? The Plan (Intention) The Actions (Execution) Result (Outcome)