CMS Mobile Marketing Plan Q3 2010 CMS Computer. www.cms.com.vn Phòng TH & TT Objectives  Leverage the Back to school season to push laptop sales out.

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Presentation transcript:

CMS Mobile Marketing Plan Q CMS Computer

Phòng TH & TT Objectives  Leverage the Back to school season to push laptop sales out in the retailers.  Targeted sales volume: 15,500 laptops sales-out by end of Q  Key activities:  Big sales promotion on Vietnam Computer World Expo in Ho Chi Minh city: Introduce CMS Value laptop  Promotion on Back to school season  Promotion Value laptop for Rural area.

Phòng TH & TT Target products  Products: CMS Sputnik Series  Expected volume: 15,500 PCs  Programs: + Vietnamese people use Vietnamese Laptop”- July “Together for a brighter future”- August “Laptop for every home”- September 2010

Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (1)  Program + Name: “Vietnamese people use Vietnamese Laptop” + Place: at VCE in HoChi Minh city & CMS’ dealers in the south of Vietnam + Expected volume: 4,000 units + Product: CMS Sputnik Series + Target audience: Consumers + Content: Buy 01 CMS Laptop Series- Receive 01 Sony Ericsson J132

Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (2)  Marketing & PR activities  Pre launching program Advertising: magazine/ web/ forum/TV Leaflet delivery  Booming special big promotion Press release Posters, banners to be hung up at the dealer shops Promoter girls at VCE booth to introduce products/ program Hip-hop band Estimated expense: 50,000 USD Request Intel to support: 20,000USD

Phòng TH & TT “Vietnamese people use Vietnamese Laptop” July 2010 (3) NoDes.Unit Price Amount ASales promotion 23,760 1Sound/ light systemngày PG/MCngười Singer/ dance grouplần Promotion giftschiếc Backpackschiếc Merchandizechiếc50001 BMarketing materials 10,100 1Leafletstờ ,000 2Standeechiếc100202,000 3Posterchiếc1001 4POSchiếc200204,000 5Bannerchiếc100202,000 CCommunications 16,300 1TV (VTV, HTV SG, VTC)news Advertisement on PC Worldissue Advertisement online (vnexpress, issue Total 50,160

Phòng TH & TT “Together for a brighter future”- August 2010 (1)  Products: CMS Sputnik Series  Time: August 2010  Place: Northern provinces, especially in Quang Ninh, Thai Nguyen, Thai Binh, Nghe An  Expected volume: 4,000 units  Contents: Buy 01 CMS Laptop, receive 01 discount voucher valued 1,500,000 VND.  Marketing activities: + Brochure delivery to customers, at colleges, schools + Decoration: leaflet, banner, standee, poster at dealer shops + Advertisement on TV (provinces)/ newspapers/web/ forums + Seminars at colleges + Sponsor scholarships Estimated expense: 70,300 USD Request Intel to support: 20,000USD

Phòng TH & TT Together for a brighter future”- August 2010 (2) NoDes.Unit Price Amount A Promotion gifts 35,300 1Voucherpcs ,000 2Gifts for Studentspcs ,000 3PG to deliver leafletsperson B Marketing material 12,100 1Leafletspcs ,000 3 Standee pcs200204,000 4 Poster pcs POS pcs200204,000 6 Banner pcs100202,000 C Communications 22,900 1PR articlesissue Provincial TV news (TB, QN, Vinh, TN) issue Provincial Radio advertisementissue Advertisement on PC Worldissue Scholarship in 4 universitiesperson Seminars in Universitiesprogram Total 70,300