1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.

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Presentation transcript:

1 From a Shaky Past to a Promising Future: What Has Helped Nissan Win Again Emil E. Hassan Senior Vice President Nissan North America, Inc.

2

3 Key Reasons For Nissan’s Resurgence

4 A brilliant and bold leader

5 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products

6 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing

7 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing Alliances have created synergies and success

8 Key Reasons For Nissan’s Resurgence A brilliant and bold leader

9 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Nissan Revival Plan (NRP)

10 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Nissan Revival Plan (NRP) NISSAN 180

11 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Nissan Revival Plan (NRP) NISSAN 180: -Increasing global vehicle sales by one million units by September 2005;

12 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Nissan Revival Plan (NRP) NISSAN 180: -Increasing global vehicle sales by one million units by September 2005; -Operating margin of eight percent;

13 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Nissan Revival Plan (NRP) NISSAN 180: -Increasing global vehicle sales by one million units by September 2005; -Operating margin of eight percent; -Elimination of net automotive debt

14 Key Reasons For Nissan’s Resurgence December 2003 results:

15 Key Reasons For Nissan’s Resurgence December 2003 results: Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;

16 Key Reasons For Nissan’s Resurgence December 2003 results: Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02; Nissan division sales up almost 11% versus December 2002;

17 Key Reasons For Nissan’s Resurgence December 2003 results: Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02; Nissan division sales up almost 11% versus December 2002; Infiniti division sales up 35% versus calendar year ‘02 sales;

18 Key Reasons For Nissan’s Resurgence December 2003 results: Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02; Nissan division sales up almost 11% versus December 2002; Infiniti division sales up 35% versus calendar year ‘02 sales; Nissan’s U.S. marketshare approaching 5%

19 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products

20 Nissan Xterra SUV

21 Nissan Altima Sedan

22 Nissan 350Z

23 Nissan Murano

24 Infiniti G35

25 Nissan Maxima Sedan

26 Nissan North America Canton Manufacturing Plant

27 Nissan Quest Mini-Van

28 Nissan Pathfinder Armada Full-size SUV

29 Nissan Titan Full-size Truck

30 Nissan North America Decherd Powertrain Assembly Plant

31 Nissan North America Decherd Powertrain Assembly Plant

Ward’s “10 Best Engines” Award

33 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products

34 Infiniti QX56

35 All-New Nissan Pathfinder SUV

36 All-New Nissan Frontier Truck

37 Nissan Xterra SUV New in 2004!

38 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing

Harbour Award

40 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting new products Building on strengths of Manufacturing Integrated Manufacturing

41 Integrated Manufacturing Common lines & a flexible system

42 Integrated Manufacturing Common lines & a flexible system Supplier proximity

43 In Canton Area Frames Steel Service Center Interior Trim Parts Body Parts Seats E-Coating Onsite Module Buildings Cockpit / FEM Modules Tire & wheel assemblies Supplier Logistics Center Glass Headliner Module Fasteners Wire Harnesses Forest Durant Proximity of Canton-Area Suppliers

44 Integrated Manufacturing Common lines & a flexible system Supplier proximity Sequenced supplier delivery

45 Integrated Manufacturing Common lines & a flexible system Supplier proximity Sequenced supplier delivery Integrated module suppliers

46 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing Alliances have created synergies and success

47 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing Alliances have created synergies and success Renault-Nissan Alliance

48 Key Reasons For Nissan’s Resurgence A brilliant and bold leader Consistently exciting, new products Building on strengths of Manufacturing Alliances have created synergies and success Renault-Nissan Alliance Minority supplier partnerships

49 By late 2004, Nissan North America’s parts & materials purchasing contracts with minority firms will be at almost 8% of total purchases in the U.S.

50