Review CI3103 Electronic Commerce Lecture by Dr Jarek Francik contributed by Prof. Jonathan Briggs Kingston University London 2011

what we have learnt

What we have learnt Ecommerce is both easier and harder than it looks Reputation is everything There is much more about e-commerce than just front end: web services connect systems and partners Landing pages form the starting points for visitor journeys Google makes the most from PPC Learn to prototype Optimise and test! Learn to create budgets Develop skills for analysing the good and bad features of sites Be prepared to make recommendations for changes PPC campaigns must be carefully designed and monitored

5 Cool Trends The Future of E-Commerce Minority Report

5 Cool Trends New interfaces Mobile & Multi-channel Social The power of data models Building on the work of others mash-ups, app integration, memes & viral, crowdsourcing, open source

Strategies to Pass Exam

Exam Regulations OPEN BOOK – books allowed – lecture notes allowed (printed!) – no hand-written notes – no mock exam papers – no Kindle, sorry – no electronic devices except of approved calculators

Strategies to Pass the Exam Attend the Lectures – Read the Notes

Strategies to Pass the Exam Attend the Lectures – Read the Notes Review the Activities A.Hands-on Ecommerce B.Evaluating a UK retailer C.Customer Persona D.SEO and PPC E.ECommerce Terminology

Strategies to Pass the Exam Attend the Lectures – Read the Notes Review the Activities Read Mock Exam paper

Strategies to Pass the Exam Attend the Lectures – Read the Notes Review the Activities Read Mock Exam paper Read a Book

Merry Christmas and Happy Exam!

Merry Christmas and Happy New Year!