1 Enterprise Investment Initiative May 2013 BC Transit ONLINE COMMUNICATIONS UPGRADE PROJECT

2 Enterprise Investment Initiative BC Transit will become a “web-first” organization over the next 3-5 years. What does this mean for our customers and stakeholders? Developing forwards NOT backwards. Web 2.0

3 Enterprise Investment Initiative Why are we starting with online communications? Sharing our information. Moving forward with the right foundation and infrastructure in place. Online Communications Upgrade

4 Enterprise Investment Initiative What would MK do?

5 Enterprise Investment Initiative Redesigning the website for our customers. Developing an Intranet for our employees. Developing an Extranet for our partners and external stakeholders. Positioning BC Transit for the future. Project Scope

6 Enterprise Investment Initiative We should always be working to improve our customer experience. The best source for accessible BC Transit info should be BC Transit. Over time we should be able to improve our customer experience to continually engage and provide our customers with what they need from our online presence. The Customer Experience

7 Enterprise Investment Initiative Focus on the customer and stakeholders – no matter how technical things might get we will not lose sight of our audience. Increased openness and transparency. Looking Forward

8 Enterprise Investment Initiative BC Transit … so far…

9 Enterprise Investment Initiative First Task: Sign Up!! or…

10 Enterprise Investment Initiative + Oracle and Yellow Pencil

11 Enterprise Investment Initiative WebCenter Sites

12 Enterprise Investment Initiative WebCenter Sites

13 Enterprise Investment Initiative WebCenter Sites

14 Enterprise Investment Initiative WebCenter Sites

15 Enterprise Investment Initiative WebCenter Portal and Social

16 Enterprise Investment Initiative WebCenter Portal and Social

17 Enterprise Investment Initiative WebCenter Portal and Social

18 Enterprise Investment Initiative WebCenter Content

19 Enterprise Investment Initiative Capabilities

20 Enterprise Investment Initiative Yellow Pencil Process Today

21 Enterprise Investment Initiative Responsive Web Design

22 Enterprise Investment Initiative Audit our Content

23 Enterprise Investment Initiative How do we fix content?

24 Enterprise Investment Initiative Analyze our Audience

25 Enterprise Investment Initiative Audit similar organizations

26 Enterprise Investment Initiative Recommendations We looked at: Visit London, Washington Metro Transit Authority, Bay Area Rapid Transit 1.Organize content by user task 2.Provide open data 3.Be concise 4.Plan for the small screen 5.Give help

27 Enterprise Investment Initiative Recommendations

28 Enterprise Investment Initiative Recommendations

29 Enterprise Investment Initiative Recommendations

30 Enterprise Investment Initiative Recommendations

31 Enterprise Investment Initiative Highly Usable Tools We are planning to deploy an extremely usable, location-aware, responsive platform powered by tools and templates that real people can use to update content. We are planning to deploy pilot projects for social, collaborative, online tools for staff Intranet and stakeholder Extranet. We want to learn what will make your work easier.

32 Enterprise Investment Initiative Highly Usable Tools

33 Enterprise Investment Initiative Highly Usable Tools

34 Enterprise Investment Initiative Next Steps June Fall September 2014

35 Enterprise Investment Initiative Questions? Paul and Maureen