Maximize your Impact with our Total Audience Solution Spring 2015

Opportunity Summary Maximize your visibility by putting your ad on page one Includes a multimedia component on the Wicked Local site of your choice Coordinate your message in complementary, high-impact ad units All for one affordable weekly price... A True “Total Audience” Solution! Our New “MAXIMUM IMPACT” Multimedia Program

The Power of Front Page Strip Ads #1 for Readership Page One is the most visible, well-read part of the newspaper You can “own” this high-impact, prestige position #1 for Advertising Impact Full process color Page exclusivity Opportunity to build brand awareness, drive education & sales Leverage the power of print Expanded Ad Size We’ve expanded our standard front-page strip width to 6 columns (full width) We’ve increased our standard depth to 3” More space and impact for your advertising message

The Benefits of our Multimedia Solution Expand Your Audience The best way to maximize your reach to consumers is to reach them across multiple platforms, multiple times. Advertising in only one medium means you’re missing a portion of our total audience. This is a HUGE audience -- 7 in 10 adults read newspaper media content in print or online in a typical week, or access it on a mobile device in a typical month (Newspaper Association of America). Why a Multimedia Program? Better results through increased frequency, multiple media touch points, higher visibility, and a larger audience base.

Partner Benefits The XXXX is the local source for news, in print and online. Benefits to the advertiser include: Our combined audience gives you extensive reach and penetration of the local market. Increase your brand recognition and revenue potential Engage with our affluent, influential, responsive audience Associate your business with our established, trusted brand. Why partner with the XXXXXXXX? xxx,xxx Source: Scarborough Research, Boston R2 2014, cume readership. Google Analytics Jan/Feb 2015 Average. *Readership is based on calculating each publication's representation of total circulation by percentage and applying that same percentage to the total readership number provided by Scarborough Research.

Investment Summary Our New “MAXIMUM IMPACT” Multimedia Program Front-Page Newspaper Ads XXXXX (newspaper name) Full-width ad (6 columns x 3” deep) for XX weeks Readership of XXXXX Digital Banners Banner ad unit of your choice o Recommendation: XXXXXXXXXXXXX 75,000 monthly impressions (for daily) XXXX monthly visitors (for community sites), reached on a SOV basis Total investment: $XXX/week for XX weeks = $XXXXX

Additional Options Our New “MAXIMUM IMPACT” Multimedia Program Maximum Frequency Make a 52-week commitment and receive our best weekly rate Total investment: $XXX/week for XX weeks = $XXXXX Short-Term Campaigns Make an eight-week commitment for a higher weekly rate Total investment: $XXX/week for XX weeks = $XXXXX Section-Front Alternative High-impact print alternative with similar benefits to Page One Page exclusivity; full process color at no additional charge Priced substantially below section-front ads Same digital component Total investment: $XXX/week for XX weeks = $XXXXX Additional Publications Discounts are available for adding nearby publications Weekly-daily combinations are also available

Terms and Conditions Print rates include full process color and are based on a front page, 6 column x 3” ad unless otherwise specified Advertisers can choose digital banners based on availability and preference Written agreement required Consecutive weeks required Agreement renews automatically unless written notice is received 30 days prior to expiration Print portion billed weekly; digital portion billed in equal monthly installments For more information, contact your multimedia representative Our New “MAXIMUM IMPACT” Multimedia Program

CONTACT INFORMATION Rep Name Rep Phone Rep Our New “MAXIMUM IMPACT” Multimedia Program