Digital Marketing & Strategic Foundations 1

Agenda Creating Marketing Ecosystem to Support your Brand Changing Nature of Consumer Media Usage Synthesising Different Media Platforms & Challenges How it Benefits You Services Offered Key Features Our Clients 2

Marketing Ecosystem Business Strategy PeopleProcess Marketing Strategy MixComms Digital Strategy PlatformReach 2

Digital Marketing Digital marketing involves using internet-enabled devices to engage a customer with online advertising in order to promote products and services. With the advent in technology, more and more devices are internet-enabled, thereby paving way for harnessing the power of digital marketing. 4

5 Platforms Websites Press Releases Social Media Ad Spaces Search Engine Blogs

Challenges:- Identifying Target Group Engaging Customers Credibility Differentiate from Competitors Call to Action Opportunities:- Search Target Audience Increase Brand Visibility Attain Brand Recognition Long Term Positioning Get Maximum ROI Cost Effectiveness 6

What’s Important? 1. Trust & listen to your customers 2. Build on the foundation of good strategy 3. Understand the medium for marketing 4. Master the marketing medium 5. Find digital marketing experts 5 TechnologyStrategy Customer Process

What’s In It For You? Power to become a globally recognized brand as it increases brand visibility. Power to search for the target audience as it helps in increasing the number of visitors. Power to attain long term positioning as it helps to stay ahead in search engine results. Power to get maximum ROI without boring a hole in your pocket. Power to optimally use resources, as SEO is one of the most cost effective ways of marketing. 8

Search Engine Optimization Improving ranking on major search engines like Google, Yahoo, Bing etc. Increasing targeted traffic to your site for boosting sales. Analyzing & tracking your site’s performance against your competitors, creating benchmarking. Evaluating the health of your website and providing recommendations for improvement. Promoting through content including articles, blogs, press releases etc. 9

Social Media Marketing Implementing SMM strategies to harness the power of social networking sites like Facebook, Twitter, LinkedIn etc., for brand recognition & loyalty. Launching viral campaigns for a positive brand experience. Evaluating the performance of a strategy to ensure that it offers the highest return on your investment. 10

AD Campaigns Creating Ad campaigns for various platforms like Google Adwords, Adsense, Bing etc. Identifying the most suitable Ad campaigning methods from CPC, CPM, CPL etc. Consistent analysis of the Ads & altering the bids accordingly. Accumulating and interpreting conversion data to help you track the status and progress of each campaign. 11

Clients 12