GUEST SATISFACTION WITH THE CRIKVENICA RIVIERA BASIC TOURISM PRODUCT RADE KNEŽEVIĆ, Ph.D., Professor MARINA BARKIĐIJA, M. Econ., Assistant SUZANA JAKUPI, M. Econ Faculty of Tourism and Hospitality Management, Opatija 1

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija TITLE Text …. 2

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija In the overall tourism product of the Crikvenica Riviera, the share of “sun and sea” is higher than 85%. 3 The Crikvenica Riviera tourism also records a substantial share of transit tourism

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija Stagnation as a stage in the life cycle of tourism destination product 4

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 5 FREQUENCY OF VISITING CRIKVENICA RIVIERA SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists First time More than one time %33.3%4.22% Loyalty Satisfaction

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 6 TOURISTS INTENDING TO RETURN IN 2015 SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Yes No Maybe % 6.5% 27.0%

seasonality ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 7 NUMBER OF INTENDED REPEAT VISITS TO THE CRIKVENICA RIVIERA IN 2015 SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Once a year Twice a year Several times a year Length of Stay

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 8 MEANS OF TRANSPORT USED FOR TOURIST ARRIVALS/ DEPARTURES SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Car Airplane Bus Railway %

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 9 TOURIST TRAVEL MOTIVES SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Passive vacation, relaxation Favorably prices Natural beauty The secondary motives are experiences and, significantly, the vicinity of the destination.

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 10 SOURCES OF INFORMATION ABOUT THE DESTINATION SelceCrikvenicaDramaljTotal Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Domestic tourists Foreign tourists Web Previous stay Relatives and friends recomme ndation

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 11 TOURIST ACTIVITIES swimming and enjoying local cuisine, excursions, walking, shopping and sightseeing visits to museums and exhibitions, concerts, events, tennis, fishing

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 12 TOURIST SATISFACTION WITH THE CRIKVENICA RIVIERA TOURISM PRODUCT natural attractions and scenery, peace and quiet, safety and security, and comfortable accommodation availability of sports facilities and activities, entertainment, shopping experience, presentation of cultural heritage and guided tours and excursions

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 13 TOURISTS’ COMPLIMENTS, COMMENTS AND SUGGESTIONS The hotel Villa Aurora is synonymous with excellence. A strong feeling of nostalgia for “Crikvenica as it once was” At least one destination on the Crikvenica Riviera should provide various forms of entertainment, activities, music, concerts and events throughout the year;

ToSEE - Tourism in South East Europe 3rd International Scientific Conference Sustainable Tourism, Economic Development and Quality of Life University of Rijeka, Faculty of Tourism and Hospitality Management Opatija 14 CONCLUSION; inclusion of the following elements into the tourism product the advantages of the geographic position - the Crikvenica Riviera lies half way between the main emissive regions and the destinations on the Southern Adriatic coast the attractions and attractiveness of the wider region, especially the mountainous hinterland

Thank you for your attention! MARINA BARKIĐIJA, M. Econ., Assistant Faculty of Tourism and Hospitality Management, Opatija 15