Internet Advertising David HinojosaKelly Hodges

Internet Advertising Online advertising is a form of promotion that uses the internet to deliver marketing messages to attract customers. Types of Internet Advertising Search Engine Results Website Banners Video Pre-Rollers Interstitial Ads Pop-Ups / Pop-Unders

Advertisers and Publishers An advertising network helps connect advertisers and publishers to by buy and sell advertisements online. Google AdWords + Adsense / Valueclick Media / Microsoft Advertising Three common ways to buy advertising CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions CPC (Cost Per Click) - Advertisers pay each time a user clicks CPA (Cost Per Action) - Advertising is performance based. ( , Zip)

Malicious Advertising PPI – Pay Per Install Adware and Spyware Change homepage, spawn pop-ups, and insert advertisements into pages.

Ethics of Advertisements Utilitarianism – If all error messages were fake Loss of sales on computers Rise in sales of anti-virus software Rise in amount of viruses Loss of trust in helpful technical support error messages Computer break sooner – loss of consumer money Unethical

Ethics of Advertisements What can be done? Web page host  Weed out malevolent and false advertisements Web page providers  Prevent certain pop-ups Consumers  Aware of common error messages  Keep anti-virus software up to date

Questions?