Paid and Unpaid Offline and Online

  Target Market?  Who in market is most likely customer?  How many are there?  Competitors, their prices and services  Price comparison  Trade industry magazine or Google alerts Market Research

  Elicit a “I need help response”  Identify the problem  Shine a light on the problem  Validate with third party data  Twist the knife (the problem is even bigger than you thought)  Tell your story  Your product or service is the light at the end of the tunnel (call to action) Copywriting

  New to the market, never been seen before  Money back guarantee  Secret that no one else knows or have what others do not  Expert, evidence  FREE  You (talking directly to customer)  Limited time only (scarcity)  POWER (what power will it give) Power Words

  These are stages that people must pass through before they buy anything.   Attention  Interest  Desire  Action Roadmap to Buying

  that you have to appeal to work into your messages  fear –what are they afraid of? You will have to turn that into a positive   power – when they are impressed with you they feel you are in power but not lording over them.   Freedom – freedom from working for a wage- freedom have more free time  Free to have what you want  3 temperaments

  you can attract far more buyers by offering to teach something of value to them or by entertaining them than you will ever attract by trying to sell them something You are the Authority

 Prolonged Exposure

  marketing tracking  Asking your customers how they heard of you  Tracking how your customers travel the internet Tracking

  What has gotten your attention recently It’s not the money you spend

  BE really really good  Give aways Word of Mouth

  National pickle week  Celebrity visits (Mickey Mouse)  Free mugs and tee shirts (fans when it’s hot)  Scavenger hunts  Parties  Build a bear workshops Weird & Wonderful

  Highly targeted ads towards tight small groups  Start with a question  Great Picture with text?  Make Promise  Call to action  Contact owners and offer Facebook

 Signs

  Handwritten  Colored envelopes  Short and sweet  Make them call  For every 100 you might get 10  Get owners name  When they call, “I think I can really help you but want to make sure I am right. Is it a good time to ask a couple of quick questions? Direct Mail

 Flyers

  Hyper targeted for direct mail  Or newsletters  Or groups  Or blogs Buy or borrow lists

  I didn’t say you were stupid Marketing

  Community  Charities  Schools  Speaking engagements Local Events

  Pop ups  Youtube  Podcasts  Directories  Blogging  Advertising on other blogs  Press releases  Give aways  Vouchers Internet Advertising

  Highlight what your company offers.  Offer an incentive for recipients taken a specified action.  Use the associated web address for the incentive, if it’s also on your site.  Give better visual positioning to the promotion rather than contact info.  Play with eye-catching fonts and colors.  Use less than 64 characters/line so that words don’t wrap to a new line.  Write a “signature” for different categories of recipients.  Change your signature copy frequently.  Never miss a chance to get your product or company noticed. Signatures

  Gumtree  Craigslist  Directories (niche) Classified Ads

  Newspapers  Magazines Printed Copy