CREATIVITY and INNOVATION PROCESSES Jean Vareille Université de Bretagne Occidentale EA3883 - Laboratoire d'Informatique des Systèmes Complexes Brest -

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Presentation transcript:

CREATIVITY and INNOVATION PROCESSES Jean Vareille Université de Bretagne Occidentale EA Laboratoire d'Informatique des Systèmes Complexes Brest - France

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 CONTENTS  Innovation (technical I., product, process)  Paradox  Conflict Creativity / Innovation TPP  Case of Software  Proposed solutions  Creativity

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Creativity  No rules  No constraint  Only the target in sight  Common target : improvement of the living and working conditions

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Innovation  Targets  business  economic growth  Constraints  materials  production  cost  laws  etc.

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Innovation available ways  new Shapes, colours, odors  new Materials  Embedded Services :  communication &  information  human / animal behaviour (AI)

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Innovation available ways  Environmental impact  Reuse  External Services  Credit, loan  After Sale  Warranties  rent

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Innovation problems  New Materials -> Reach compliance (EC)  External Services -> cost & risks  Environmental impact-> difficulties  The easier way : embedded services

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Paradox  Reports  1) OSLO MANUAL (1992- today)  2 ) Camdessus Report (1994)  3) 316 propositions (2008) report of Jacques Attali’s Commission

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Paradox You can see the creativity everywhere but in the reports about Innovation !

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Conflicts of interest Creativity Innovation No rules constraints improvement of L.C. business Freedom Copyrights

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Case of Software  Two models of organisations  Giant companies Microsoft, SAP, Oracle, Adobe, Google…  Collaborative groups using the WEB sourceforge, Linux communities…  End User’s problems  reliability, confidence  support  prices

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Case of Software  Problems  freedom  copyrights  Solutions  share support, development and services  laws protect the end user  general public licence  open source  creative commons license

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Proposed solutions  Extend the previous solutions  community of designers  innovative corporation  A non mercantile space for designers  non material exchange unit (B ? Joule ?)  A mercantile space for corporation  money, currencies  transfers between the two spaces

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16  Laws  delimitation of the borders  define the exchanges  National parliaments  EC  WTO

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16  Long Tail - Chris Anderson  Samples Open Source CAR OSCar - Markus Merz “Democratising innovation” - Erich von Hippel

Jean Vareille CREATIVITY and INNOVATION PROCESSES, Helsinki September / 16 Questions ?