Tapping into Those Varsity Veins Caryna Wilding Community Development Coordinator

Best Practices for College/University Recruitment Relationship Building = Donor Loyalty

Partnership: A Win-Win 1.Partners for Life 2.Student Peer Recruitment Groups 3.Blood 101: Students Saving Lives

National program that encourages businesses and community organizations to save lives as a team Set a yearly goal for blood donation and choose program champion to help publicize donation opportunites Feature PFL on national web site, local certificate and recognition

For College/University Environment Approach local clubs, faculties, staff groups Work with group in choosing program champion (student lead) to establish goal Clinic sponsorship: block off appointment spots for groups and give them sign up sheets Provide them with education materials to ensure eligibility

Week before clinic get sign-up sheets back and release any spots not filled Have greeter meet student group, provide signage at clinic, ensure PFL membership forms are signed Follow up with your group and book next donation experience Your goal – group donating every 56 days For College/University Environment

Student Peer Recruitment Groups Peers are more effective recruiters than we are –they know their audience –they have connections –they have more open access to campus facilities This enables you to do more high-level planning and less of the “nitty-gritty”

Building your Student Peer Recruitment Team Goal: To have one leader, one leader-in-training, and volunteers Sales pitch: Being a student peer recruitment leader differentiates you from your peers in that you have actual leadership experience

Where to Find Student Leaders? High school student leaders who are now attending college/university Current donors (advertise at your blood donor clinic) Internet job boards as a volunteer opportunity Volunteer Fairs Talk to current student refreshment volunteers

How To Keep them Motivated Work with them to build a framework for recruitment initiatives for the year (SMART goals) Initiate further skill-developing opportunities Guide student-initiated challenges

23 colleges/universities participated this year Individual recruiters established goals based on number of events/ established quotas Winning school was the school who collected the highest percentage of established goal which made the challenge fair Winning school received the Blood 101 trophy, bragging rights and a draw was held for a Sony Reader from participants

Blood 101 Goals Provides framework for publicity and events Leads to lots of free media opportunities Lends credibility to your peer recruiters when meeting faculty and staff and asking for assistance 2010 goal was to collect 5,000 units of blood during the challenge from the participating schools and to have over 7,200 students attending our clinics

Blood 101 Results 7526 students attended clinics across the country on behalf of 23 schools and 5867 units were collected 50% of schools achieved 100% of their goal or better Many media hits and many of the student recruitment groups formed will continue on with the challenge for the following year

Peer Recruitment Tools and Tricks Always, always book appointments!! What’s Your Type/OneMatch recruitment events TV spots and advertisements produced by students Roving recruitment Powerpoint slides in classrooms Movie theatre advertisements Facebook, Twitter, ers Student newspaper articles

Questions??