1 Contact activity with listeners/donors

2 Each Radio Maria radio station is invited to initiate contact activities with the individual listeners

3 Italy: One of the countries most affected adversely by the economic crisis

4 Radio Maria Italia increases its audience, but finds it difficult to develop economic support

5

6 Our radio stations continue to grow. There are many projects in the works, but the resources to finance them are lacking

7 We need to enhance and support, at the local level, World Family co-financing programmes

8 Each Radio Maria is invited to promote F U N D R A I S I N G activities

9 We need to raise funds so that we can continue to spread love

10 We need our listeners’ support so that we can continue to be near those in need

11 The donation originates from the radio-listener relationship We will never obtain that which we never ask for!

12 Contacts’ information Let’s start getting to know the people who move around the radio and around us

13 Case history: Italian Switzerland Magazine distribution: door-to-door Donors = 100 Donations = € 102,000 Costs= € 11,400

14 DONATIONS Bonifico postale Bonifico bancario RID Bancario Carta di credito AssegniPayPalLascitiContanti Money box Altro (sms, bollettino postale, collette, …) TOTAL

15 DONATIONS

16 DONATIONS

17 DONATIONS

18 I invite you to build, day after day a database of contacts

19 Let’s not waste the wealth that comes from the numerous daily contacts, as they:  increase the listener’s loyalty  strengthen the relationship  produce donations

20 Contacts Master Record Name Surname Telephone no. Address Offers made (amount, date, method, etc.) New contact Information Office

21 IN SUMMARY:  There are many World Family projects in the planning but the financial resources are lacking  the international economic situation requires of us the commitment to look for the help of kind souls  we need to find out more about the people who are listening to us, who revolve around us  each radio station knows their listeners/donors, and communicates, grows, develops with them

22 IN SUMMARY: The master record is built with:  the Editorial Director’s appeals, on the radio  the associates’ knowledge  the daily phone calls to the radio  the campaigns (targeted and non-targeted)

23 Representing Radio Maria…………………………… in the capacity of President…………(name and surname) Editorial Director ……………………(name and surname) I intend to contribute to the growth of the World Family of Radio Maria by committing Radio Maria …………….. to operate through financing plans of its activity aimed at listeners, supporters, friends of the radio (Fundraising plans) I WILL PARTICIPATE *specify the reasons for not participating: …………………………………………………………… …………………………………………………………… YESNO*

24 INFORMATION CONTACTS/DONORS DATABASE Existing *if “existing”, specify the number of contacts: contacts 501-1,000 contacts ,000 contacts Over 10,000 contacts FUNDRAISING ACTIVITY Indicate type: (regular mail, ing, door-to-door, etc.) Already carried out: (specify date/period of last fundraising campaign): ………………………… To be carried out: (specify start date/period): …………………………… YES*NO