Traditional Market Segment -Baker-. Market Sales.

Slides:



Advertisements
Similar presentations
The 4 P’s of Marketing consumer The Marketing Mix.
Advertisements

The 4 “P”s of Marketing Product, Price, Place, and Promotion
Market Sizing Evaluating the Opportunity School of Management Strategy & Innovation Department.
The Four Ps of Marketing
Title Slide Name of your business Your names as Date of presentation
Country Manager Consumer Research. Country ManagerConsumer Research2 Overview  All of the Background, Environment, Consumer, Competition, and Internal.
Forecasting and Simulation tips
Photo credit: Kicktraq.com. Creating the Necessary Prelaunch Hype Choose the right social media platforms Don’t forget traditional media Whatever you.
The Decision Making Process This presentation shows the Capstone® general guidelines of the decision making process in Capstone®
Team Baldwin 3 rd place Amy Belle Deb Ker. Recap Our performance from round one to round seven Stock prices Profits Inventory levels Sales and promotion.
Simulation Introduction. Why Simulate? Risk Free. Innovate and explore alternative strategies and tactics.Risk Free. Innovate and explore alternative.
Susan Becker Shannon Clark Stephanie Bornbach
Digby Debrief Aaron Hardina Kayla Joiner Michelle Warzynski Tammy Grassel.
An Interactive Business Simulation
Situation Analysis. Objectives Gain a more complete understanding of the Capstone simulated industryGain a more complete understanding of the Capstone.
Traditional floral business model Floral Catalog $x $2x $4x growers distributors wholesalersretail customers $8x.
How do you find out... Think of the various ways that you find out about a new product. Finding out about new products...
PRODUCT DEVELOPMENT AND MARKETING. Product Development & Marketing PRODUCT DEVELOPMENT Think of it like baking a cake….. What are the ingredients? Who’s.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
Marketing Vocabulary. Market Advertise or promote an item or service.
CapSim Simulation Introduction
FOUNDATION BUSINESS SIMULATION SENSOR INDUSTRY OVERVIEW.
Segmenting the Market to Reach the Targeted Population.
Analyze the Needs of Customers How Market Segmentation Can Help an Entrepreneur analyze a Target Market.
The Decision Making Process This presentation shows the ® general guidelines of the decision making process in Foundation®
Capstone Strategies. The Situation Analysis provided an overview of the forces at work within the Capstone market place. Now you must decide how to use.
Decision Making Process
© 2012 Capsim Management Simulations, Inc.Unforgettable Business Learning Decision Making Process.
Overview.  You are now MBA’s  You are the experts.  You have had the training.  Top 5% of Educated People in the World  You make the rules.  If.
Marketing Plan Cylindrical Toothbrush. Market Size  World population : 6,886,200,000 =>too big  Lets focus on UK, instead  ~58 million people  Minors.
Shareholders’ Debrief Presentation Team Name:
PharmaSim COMPETITIVE STRATEGY
Basic Marketing Concepts. Objectives: 1. The Marketing Concept 2. The difference between customers and consumers 3. What a market is and how it can be.
Situation Analysis Team Assignment.
What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.
Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.
Market Research and the Competitive Advantage Understanding your Market What is Your Competitive Advantage?
Group member Group member Guo Tao Ping Yang Zhang Xian Zhu Xiao Min Yang Wei Feng Group 8 Baldwin.
Lifecycle. Product lifecycle Development stage Lots of market research carried out Lots of market research carried out Research and development Research.
Evaluate Your Company’s Marketing Marketing. Portfolio Analysis Which Brands should receive more/ less/ no investment-Based on:  Product Position/ Potential.
Forecasting Unit Demand Chester Corporation. Forecast Definition To estimate or calculate in advance To serve as an advance indication of; foreshadow:
Strategy & Tactics Review. Evaluating Products Customer Buying Criteria Low TechHigh Tech Price$15 – 35$25 – 45 Age Reliability
What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest, Design, Action C. Attractiveness, Interest, Design, Action.
The Four Ps of Marketing Product Any goods, services, or ideas that we wish to sell. Goods, Services, or Ideas Defining Target.
Strategy and Tactics differ mainly around time scale.
A Web2.0 SaaS Company. Points to discuss About ESim Who can be our potential customers Concepts learnt through simulation The game Business Opportunity.
S I M U L A T I O N M A R K E T I N G M G T.. S I M U L A T I O N M A R K E T I N G M G T.
Introduction An overview of the Capstone® Simulation
Situation Analysis. Objectives Gain a more complete understanding of the Capstone simulated industryGain a more complete understanding of the Capstone.
SITUATION ANALYSIS Team Assignment. Situation Analysis  The Situation analysis will help your company understand the current market conditions and how.
Price Promotion Place Product Marketing Mix The Four Ps The Four Cs.
IM111 – Lecture 111 Industrial & Management Engineering Department Industrial Relations IM 111 Dr Yehia Youssef.
Lesson 2 – Market Segmentation and Marketing Mix.
BA101  All quiz all the time  Forecasting review  Production Management.
Strategic Analysis and Competitive Advantage
CHESTER REPORT TO THE BOARD 2024
Marketing Strengths & Weaknesses
Loyalty and Relationship Marketing
Name of the Business…. The product is….
The 4 Ps of Marketing: Product, Price, Place, and Promotion

Situation Analysis.
6 Areas of Business Business 10 Weidmann.
You’re will be responsible for:
Most Basic Principle Guiding Your Decisions-- will it: Increase Demand for Product Decrease Cost of Making & Marketing Product.
Business Simulation Seminar
Forecasting and Simulation tips
Marketing & Sales Strategy & Planning.
The 4 “P”s of Marketing Product, Price, Place, and Promotion
The 4 “P”s of Marketing Product, Price, Place, and Promotion
Presentation transcript:

Traditional Market Segment -Baker-

Market Sales

Market Share

Focus Capacity Price Age Positioning Customer Awareness Costs

Capacity

Price

Age Ideal age of 2 years –Set the products performance and size ahead of the ideal –Not a lot of change necessary Reduced R&D Costs Don’t lose any time to market

Positioning Round 7 –Traditional Customer Buying Criteria –1. Ideal Age = 2.0 –2. Price $ –3. Ideal Position Pfmn 9.2 Size10.8 –4. Reliability

Customer Awareness

Costs

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.