Microsoft Virtualisation JASON FLYNN / Partner Technology Advisor

Why Microsoft Virtualization? Cloud to Data center to Desktop Full range of products & solutions Large partner eco- system Complete Management Physical and Virtual & Cross-hypervisor In-Guest w/ application & services It’s the Platform you know Tools you know Key feature of platform Best TCO/ROI Lower costs upfront Easier integration w/ existing systems Lower ongoing costs

How is Virtualization Being Used? Implement Virtualization Leverage Virtualization Use Virtualization Server Consolidation Energy & Space Reduction Application Compatibility Rapid Provisioning High Availability Business Continuity Dynamic Datacenters & Desktops Accelerated IT as a Service “Why is virtualization such a big deal? A lot of people understand, and they think it's about saving money, it's about saving power, it's about green IT, it's about space, and that's certainly true. But in our perspective, it's much, much bigger than that, and people are just now beginning to understand that. We think that there's a major transformation taking place in IT. This major transformation that's been taking place for years is starting to accelerate, and we believe that virtualization is a major enabler and catalyst of that transition that's taking place.” - Tom Bittman, Gartner VP and Chief of Research of Infrastructure and Operations, at Microsoft’s Virtualization Launch Event

Separation Creates Flexibility Manageability reduces costs

Management Desktop Virtualization Application Virtualization Presentation Virtualization Server & Desktop Virtualization User State Virtualization Folder Redirection Offline files Microsoft Virtualization 360 o OS Data OS HW OS App OS App

Virtualization and Management Presentation Virtualization User-State Virtualization Server Virtualization Application Virtualization Desktop Virtualization Assess Inventory & Compatibility Deploy OS & Applications Manage User Access Backup, Repair & Restore Self Service Portal Monitor Performance & Configuration

Simplified Management “Without Microsoft software, I would need 50 percent more people to manage our environment. Microsoft management software is important in containing costs as we grow our worldwide infrastructure.” —Robert Amos, Manager of Infrastructure Systems, NuStar Energy Microsoft solutions simplify the task of managing across different environments so that you can drive down operational costs Simplified Management

Integrated Technologies Integrated Solutions Integration with Existing Infrastructure “We looked at VMware but decided against it because we wanted to benefit from the end-to-end integration that Microsoft virtualization and management technologies will provide us.” —Pontus Blomkvist, Service Design Manager, Banverket Integration with Business Applications Cross-Platform Interoperability through Management

The market has moved into the next phase of server virtualization growth - “Focus on Affordability” 1: October 2009 IDC Server Virtualization Survey Server Virtualization on the Technology Adoption Lifecycle Today The Last Phase  Early Adopters  Large Enterprises  Price insensitive  Low volume, large size The Next Phase  Early Majority through Mainstream  Mid-Market (smaller size, higher volume)  Cost/Price sensitive – “Affordable” Time Market Size Early Adopter: 13.3% 1 Early Majority: 49.9%Late Adopter: 32.1%Laggard: 4.9% “This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000.” – IDC, Aug 2008 “This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000.” – IDC, Aug 2008 “To date, roughly 5% of the installed base of servers has been virtualized… with over 25 million servers that could potentially be virtualized as they are upgraded and refreshed.” – IDC, Aug 2008 “To date, roughly 5% of the installed base of servers has been virtualized… with over 25 million servers that could potentially be virtualized as they are upgraded and refreshed.” – IDC, Aug 2008

Virtualization Platform Market Share 24.8% MicrosoftCompetition 48.2% VMware Source: IDC New Server Market Share (2010 Q2) Our Progress Against VMware

Microsoft Virtualisation CRAIG MARTYN / Enterprise Licensing Manager

Access Points (PC, Thin clients) Servers Storage Virtualization Platform Management Application Delivery User State Virtualization Desktop Delivery Licensing VDI Components Hardware Layer VDI Offering Access Points Network

NEW!

Understanding New Roaming Use Rights Windows, Office, Project & Visio Corporate servers John Work Device Personal Laptop Public Kiosk John (1)John must be the primary user of a device licensed with Office SA to have Roaming Use Rights

Simple Device Based Licensing for Microsoft VDI Every Device Accessing the VDI Infrastructure Can Be Licensed through SA or Standalone PCs Under SA Thin Clients/ Non-SA Devices

Microsoft's VDI Offering $53/year/device$21/year/device Simple Licensing Excellent Value Comprehensive Technology Both SKUs are significantly cheaper than the competition Enterprise grade features at a low price point in conjunction with Citrix Application virtualization, integrated management included in base SKU Choice of VDI and session-based desktops in premium SKU Two simple SKUs for Microsoft VDI Simple device based annual subscription The VDI suites support extended roaming rights

Application Delivery Use Rights for System Center components restricted to VDI Scenario Desktop Delivery Management Virtualization Platform Connection Broker for VM Delivery Technology for Session Delivery VDI Standard Suite VDI Premium Suite VDI Suite Components Simple Licensing for Microsoft Infrastructure and Management

VDI Desktop VDI Desktop VDI Desktop VDI Desktop VDI Desktop VDI Desktop Accessing devices to which the VDI Suite license is assigned Accessing devices to which the VDI Suite license is assigned Physical Server OSE or Hyper-V Server Physical Server OSE or Hyper-V Server Licensing System Center in a VDI Environment Dedicated VDI Host Server Device Windows Client OS Core CAL / ECAL Client device and Client OS / in-guest management Core CAL / ECAL Client device and Client OS / in-guest management OpsMgr Client ML Client device and OS monitoring OpsMgr Client ML Client device and OS monitoring ConfigMgr Client ML Client device and OS deployment, patching, inventory ConfigMgr Client ML Client device and OS deployment, patching, inventory Windows Server OS VDI Suites VMM Client ML VDI Client OSE virtual machine management VMM Client ML VDI Client OSE virtual machine management ConfigMgr & OpsMgr Standard Server Management License VDI Host server hardware and Physical Server OS management [no in-guest VDI Desktop management] ConfigMgr & OpsMgr Standard Server Management License VDI Host server hardware and Physical Server OS management [no in-guest VDI Desktop management] Management Server Licenses OpsMgr & ConfigMgr Management Server Licenses OpsMgr & ConfigMgr

Licensing System Center in a VDI Environment Mixed Use VDI Host Server Device Accessing devices to which the VDI Suite license is assigned Accessing devices to which the VDI Suite license is assigned VDI Desktop VDI Desktop VDI Desktop VDI Desktop WS Running Active Directory Core CAL / ECAL Client device and Client OS / in-guest management Core CAL / ECAL Client device and Client OS / in-guest management OpsMgr Client ML Client device and OS monitoring OpsMgr Client ML Client device and OS monitoring ConfigMgr Client ML Client device and OS deployment, patching, inventory ConfigMgr Client ML Client device and OS deployment, patching, inventory SMSE / SMSD VDI Host server hardware and Physical Server OS management SMSE / SMSD VDI Host server hardware and Physical Server OS management OpsMgr Ent Srv ML ConfigMgr Ent Srv ML DPM Ent Srv ML VMM Ent Srv ML Physical Server OSE or Hyper-V Server Physical Server OSE or Hyper-V Server VDI Suites VMM Client ML VDI Client OSE virtual machine management VMM Client ML VDI Client OSE virtual machine management ConfigMgr & OpsMgr Standard Server Management License VDI Host server hardware and Physical Server OS management [no in-guest VDI Desktop management] ConfigMgr & OpsMgr Standard Server Management License VDI Host server hardware and Physical Server OS management [no in-guest VDI Desktop management] Management Server Licenses OpsMgr & ConfigMgr Management Server Licenses OpsMgr & ConfigMgr VDI Desktop VDI Desktop VDI Desktop VDI Desktop VDI Desktop VDI Desktop

APPENDIX – ADDITIONAL MATERIAL

Cutting through the FUD You do not need to remove or replace your existing VMware installation to deploy Hyper-V Hyper-V is Enterprise Ready Virtual Machine Manager is not a replacement for vCenter Hyper-V is a mature, safe, secure hypervisor As seen on 2/19/cutting-through-the-fud-facts-you-should- know-about-hyper-v-and-system-center.aspx 2/19/cutting-through-the-fud-facts-you-should- know-about-hyper-v-and-system-center.aspx

Microsoft Differentiators The key to virtualization is not the VMs but the applications that run in the VMs. Applications are the keys to Virtualization and the cloud Only Microsoft provides an integrated solution, with In-guest monitoring and optimization, allowing customers to manage both their virtual machines AND their applications and services Virtualized Datacenters and Clouds need comprehensive, physical and virtual management Only Microsoft System Center suite delivers –All integrated, all for one price –Physical and virtual machines (Hyper-V and VMware) –Host and in-guest management The Microsoft solution is significantly cheaper than the equivalent VMware solution, while providing greater capability (such as In-Guest Monitoring and PRO enabled optimization) No rip and replace for existing VMware customers

To grow your practice, you must add Microsoft Server Virtualization capabilities If You… Then You Should… Then you will become… Have a large existing VMware Virtualization Practice  Cross-train your existing VMware Virtualization team to add a Microsoft Virtualization capability A trusted advisor that offers choice and flexibility, and ready to serve emerging segments Have a small/ no existing Virtualization Practice  Cross-train your existing Microsoft practice team to add a Microsoft Virtualization capability  Consider hiring new staff with Microsoft Virtualization skills A partner ready to serve emerging segments Are a LAR or transaction- focused partner  Cross-train your existing Microsoft practice team to add a Microsoft Virtualization capability  Consider hiring new staff with Microsoft Virtualization skills A trusted advisor that offers choice and flexibility

Next Steps for your customers Get them to learn more about why Microsoft virtualization is a better all-around value than VMware. Have your customers do the following: Visit the public VMware comparison website at Read the white paper on VMware’s cost calculator and why the memory overcommit paper is flawed at -BB29-402B C0A518BF/Virt_WP_CostComparison_final.pdf -BB29-402B C0A518BF/Virt_WP_CostComparison_final.pdf Read the white paper comparing Microsoft and VMware at comparison.mspx comparison.mspx Follow our blogs at &

Windows Server 2008 VSP Windows Kernel Architecture Applications Non- Hypervisor Aware OS Windows Server 2003/2008 Windows Kernel VSC VMBus Emulation “Designed for Windows” Server Hardware Windows hypervisor Xen-Enabled Linux Kernel Linux VSC Hypercall Adapter Parent Partition Child Partitions VM Service WMI Provider VM Worker Processes OS ISV / IHV / OEM Windows Server Virtualization Microsoft / XenSource User Mode Kernel Mode Provided by: Ring -1 IHV Drivers VMBus