Ashburnham Resident Village Center Customer Survey Results “Village Center Customer Survey” sent with July 2008 Light Bills; 234 surveys returned (234/2800 = 8.36% response rate) Question #1: “For what purposes do you visit the Ashburnham Village Center? Multiple responses allowed –89% said “Shopping” -- 37% said “Dining” –3% said “Work” -- 42% said “Services” –40% said “Event” -- 27% said “Healthcare” –4% said “Never” Question #2: “What businesses do you patronize in other areas that you would like to see in the Village Center?” (2/3 of respondents answered this question) –#1 Restaurant-related, 65 responses –#2 Bookstore, 24 responses –#3 Gas Station, 13 responses –#4 Bank/Credit Union, 13 responses –#5 Another Grocery Store/Supermarket, 11 responses –#6 Fitness Club/Gym, 5 responses

Ashburnham Resident Village Center Customer Survey Results Question #3: “How often do you use the services in the Village Center?” –7% indicated “Every day” –40% indicated “3-5 times per week” –31% indicated “About once a week” –10% indicated “2-3 times per month” –6% indicated “About once a month” –5% indicated “Rarely/Never” Question #4: “How do you most frequently get to the Village Center?” multiple responses were recorded –9% Walk –1% Bike –90% Drive –1% Ride with someone

Ashburnham Resident Village Center Customer Survey Results Question #5: “Please rate how well the current businesses in the Village Center meet your needs….Rate how well existing businesses meet your needs” –Please see Filled in Survey Word Document with Results of each business type.

Ashburnham Resident Village Center Customer Survey Results Question #6 “Approximate how many times per month do you eat the following meals in a restaurant in general? –Average 2.11 meals/month for “breakfast” (158 responses) –Average 4.05 meals/month for “lunch” (173 responses) –Average 3.64 meals/month for “dinner” (198 responses) Question #6(b) “What percentage of your dining out is at a restaurant within the Village Center?” –8.16% was the average of 177 received responses

Ashburnham Resident Village Center Customer Survey Results Question #7 “What most keeps you from shopping in the Village Center? (Multiple Responses were received)” –68% indicated “Selection” –20% indicated “Quality” –32% indicated “Price” –13% indicated “Parking” –3% indicated “Safety” –14% indicated “Other” Question #8: Please give us your opinion on the following characteristics of the Village Center. Please see Filled in Survey Word Document with Results of each type of characteristic. Question # 9: Do you work in the Village Center? –4% indicated “Yes” –94% indicated “No”

Ashburnham Resident Village Center Customer Survey Results Question #10 (Gender of Respondents): –35% were Males-- 65% were Females Question #11 (Age Range of Respondents): –1% were between years old –<1% were between years old –8% were between years old –15% were between years old –27% were between years old –15% were between years old –10% were between years old –15% were between years old –6% were between years old –1% were 85+ years old

Ashburnham Resident Village Center Customer Survey Results Question #12 (Household Income of Respondents): –1% were less than $10,000 –3% were between $10,000 - $14,999 –3% were between $15,000 - $24,999 –6% were between $25,000 - $34,999 –10% were between $35,000 - $49,999 –18% were between $50,000 - $74,999 –15% were between $75,000 - $99,999 –21% were between $100,000 - $149,999 –7% were $150,000 or more

Ashburnham Resident Village Center Customer Survey Results Question #13: What would you change in the Village Center District? Open ended question with three (3) categories: –Change –Keep –Eliminate Results not complete at this time.