1 Baby & Me update : as at April 2013 Decisions to be made : - D-day : validate date and global media plan

… A concept to be rolled-out in every store, big ones (golden stores) or smaller ones (silver stores)

In golden stores, the Baby & Me campaign is present all along the consumer path, from the entrance of the mall / supermarket to evian shelves Golden Stores

Big posters at the entrance Golden Stores If possible, the adult and the baby can be placed on sliding doors, to play with the side by side

At the security gates of the supermarket Golden Stores The adult and the baby are played face-to-face, on each side of the gates Adult Baby

At the security gates of the supermarket Golden Stores If the space is big enough, you can also imagine to show a galerie of portaits, one between every gate

In the central store aisle Golden Stores Suspensions of the key visual, displaying the whole gallery

At evian main « event » display Golden Stores The “photobooth” concept is pushed to the max:

Golden Stores Baby & Me visuals displayed as if they were just printing out of a giant photobooth At evian main « event » display

Golden Stores Consumers can take pictures and print their inner baby in a « babybooth » At evian main « event » display

Golden Stores Pictures of « babified » consumers are projected on a big screen Screen that can also display the TV commercial, in countries where there is no TV activation At evian main « event » display

Golden Stores

The babymaton may also live by itself in other parts of the mall Golden Stores

And the pictures generated through it may be projected on big screens Golden Stores

In silver stores, this “photobooth-like” execution of baby & me print will be rolled-out… Silver Stores

Silver Stores … on end-aisle displays,

… on ¼ boxes, Silver Stores

… and directly on shelves Silver Stores

VISUALS…Baby & Me…

Visual with retailers….