© Eric Yu 2001 1 Strategic Actor Relationships Modelling with i* Eric Yu University of Toronto December 13-14, 2001 IRST, Trento, Italy.

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Presentation transcript:

© Eric Yu Strategic Actor Relationships Modelling with i* Eric Yu University of Toronto December 13-14, 2001 IRST, Trento, Italy

© Eric Yu Agenda Session 2 – Workshop December 14, 14:30-16:30 Example –Intellectual Property Management Discussions of Exercises

© Eric Yu Modelling Strategic Actor Relationships to Support Intellectual Property Management Eric Yu, Lin Liu, Ying Li Faculty of Information Studies University of Toronto ER2001 Yokohama Japan

© Eric Yu Placing IP Management in the context of Services and Systems Development What do my customers want? Who are my customers? What do my competitors have to offer? … Who owns what IP? License or Contest? How to construct patent wall? … IP Mgmt Product Strategies Business Strategies Service Design System Arch Software Design Platforms System Reqmts What systems/services to build? What methods/ techniques do I use? …

© Eric Yu Strategic IP Analysis Questions Who owns what knowledge? What does that IP enable that person/company to do? What does that IP prevent others from doing? Leads to: What knowledge to develop/acquire? What business to pursue? What partnerships/ alliances? How to develop products/services given the IP environment? –Taking advantage of your own IP –Taking account of IP of competitors, partners, others

© Eric Yu Strategic Dependency Modelling e.g. buyer-driven e-commerce intentional dependencies eg.Priceline eg.airlines

© Eric Yu Strategic Rationale Modelling buyer-driven e-commerce Customer: BuyerDriven –-- means-ends  ServiceBePurchased ---- helps  LowPrice ---- hurts  Flexibility

© Eric Yu Rationales behind … seller-driven e-commerce

© Eric Yu Modelling IP protection PatentOwner depends-on Others NotToMakeUseOrSellPatentedTechniqueWithoutLicense User of TechniqueX “breaks” the softgoal dependency ObtainingRightToUse[TechniqueX] overcomes the violation

© Eric Yu Example of Infringement

© Eric Yu Patent impacting business design choice Should Travelocity –buy license from Priceline? –use technique w/o license? –form alliance w/ Priceline?

© Eric Yu Reasoning about partnerships and alliance

© Eric Yu Industry Structure

© Eric Yu Related Work AR modelling for business process analysis & redesign, information systems requirements engineering Modelling Trust –in system design [Yu & Liu 00] –in business networks [Jarke+ 01] Tropos – methodology for Agent-Oriented Software Dev. –Tropos workshop – further extensions & formalizations Future Work Enterprise knowledge management framework Further analysis support Detailed case studies Knowledge base, patterns of dependencies

© Eric Yu Infringement Settlement Reasoning Evaluation