Session 41 Crisis and Risk Communications Session 4 Slide Deck Slide 4-

Session 42 Session Objectives Discuss the Risk Communication Roles, Motivations, and Accuracy of Various Stakeholder Groups Describe Assumed, Implied, and Assigned Responsibilities of Communication Stakeholders Slide 4-

Government Risk Communication Role Examples Public Health Department Forest Service / Parks and Recreation Roads / Highways Department Session 43Slide 4-

Other Stakeholders Individuals Groups Organizations –Private Sector –Nongovernmental Sector Examples –Store –Private Utility –Parent-Teacher Association –Restaurant –Local media Session 44Slide 4-

Interpersonal Communication Examples –Parents –Friends and neighbors –Cultural, religious, or ethnic networks Session 45Slide 4-

Motivators Mandate Assigned role or responsibility Concern Guilt Profit or greed Ideology Audience engagement Protection from Liability Session 46Slide 4-

Accuracy Important because risk communication prescribes behavioral change from recipients Risk communication messages are not always correct Information may be difficult to assess based solely on the nature of the communicator Session 47Slide 4-

Historic Risk Communication Stop, Drop, and Roll Duck and Cover Only You Can Prevent Forest Fires Organization like: –American Red Cross –Girl and Boy Scouts of America Session 48Slide 4-

HSPD-8 Established preparedness policy Called for the development of a National Preparedness Goal Stated that preparedness assistance would be provided to the states Standardized the approach to national preparedness for the first time Encouraged citizen preparedness Session 49Slide 4-

Plans Prescribing Communication The National Response Framework The National Incident Management System The National Preparedness Guidelines State and Local Planning Guide 101 Local Emergency Operations Plans Local Hazard Mitigation Plans Community Risk Communication Strategies Session 410Slide 4-

GAO Report FEMA had faced significant challenges measuring the performance of ongoing citizen preparedness efforts FEMA relies on states to verify data for local Citizen Corps program units FEMA is unable to control the distribution of the Ready Campaign messages or measure whether the messages are changing the behavior of individuals Session 411Slide 4-

PDD-8 Focus on preparedness whose responsibility is shared by “all levels of government, the private and nonprofit sectors, and individual citizens” National Preparedness Goal National Preparedness System –To “help guide the domestic efforts of all levels of government, the private and nonprofit sectors, and the public to build and sustain the capabilities outlined in the national preparedness goal.” Session 412Slide 4-

Stakeholders in Doctrine The Federal Government State and Tribal Governments Local Governments The Private Sector The Nongovernmental Sector The Public Session 413Slide 4-