Chapter 05 Electronic Commerce (E-Commerce) 石岳峻 博士

Electronic Commerce (EC) Electronic Commerce –Transactions and interactions that occur through computer telecommunications networks. –E-business

Four Levels of EC Transactions B2C –Transactions involving business-to-consumer interactions. – B2B –Transactions involving business-to-business interactions. – B2E –Transactions involving business-to-employee interactions. C2C –Transactions involving consumer-to-consumer interactions. –

Intranets and Extranets Intranet –Permits access to private network areas by individuals who are employed or otherwise affiliated with a hospitality organization. Extranet –Permits access to private areas of a hospitality organization’s network for individuals who are not employed or company affiliates.

Internet-Intranet-Extranet

Application Server Database WWW Server Intranet B2E Extranet B2B Internet B2C C2C

Internet-Intranet-Extranet

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources Link IT with IS to support enterprise transactions and interactions

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources Financial transactions, including accounts payable, accounts receivable, payroll, journal entries, ledgers, banking, and cashiering.

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources Connections with vendor Electronic data interchange (EDI)

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources Electronic networks used for the promotion and placement of products and services.

Span and Scope of Hospitality EC Operations Accounting MIS Marketing Human Resources Recruitment, selection, development, and retention of employees

Hospitality and Tourism sectors Meetings and Events Recreation Lodging Entertainment Travel Foodservice

Hospitality and Tourism sectors Meetings and Events Convention Centers Conference Facilities Banquet Facilities Recreation Lodging Entertainment Travel Foodservice

Hospitality and Tourism sectors Meetings and Events Recreation Lodging Entertainment Travel Airlines Cruise Lines Ground Transportation Ground Tours Foodservice

Hospitality and Tourism sectors Meetings and Events Recreation Lodging Entertainment Travel Foodservice Upscale Restaurants Theme Restaurants Midrange Full-service Restaurants Quick Service Restaurants

Hospitality and Tourism sectors Meetings and Events Recreation Golf and Tennis Clubs City and Yacht Clubs Health Spas Lodging Entertainment Travel Foodservice

Hospitality and Tourism sectors Meetings and Events Recreation Lodging Entertainment Theme Parks Attractions Showrooms Nightclubs Casinos Travel Foodservice

Hospitality and Tourism sectors Meetings and Events Recreation Lodging Upscale Hotels and Resorts Midrange Hotels and Resorts Motels Bed and Breakfast Hostels Entertainment Travel Foodservice

Typical EC Network Transaction/ Secure Payment Server Corporate Databases WWW Server Employee Back End Front End

Front and Back Ends Front end –Points of access for EC end users, including customers, employees, and business affiliates. Back end –Contains interfaced components designed to provide EC services to end users. Firewall –Computer communications processor that filters all network traffic to provide a safe transfer point for access into a network and transmission to other networks.

Firewall

Firewall on PC

Firewall : Hardware

Firewall : Software